Strategic Plan

Town of Hilton Head Comprehensive Plan, 2020 - 2040

Analysis

Direction

Vision

A community of sustainable excellence

Mission

To guide the future planning and policy decisions for the Town of Hilton Head Island into 2040.

Values

Greater Good

6. Prioritizes the greater good of everyone;

Best Practices

Place

For Our Place,

Collaboration

9. Fosters a collaborative, transparent, and inclusive environment when resolving concerns or planning for the future;

Innovation

12. Uses innovation and learning to continually develop and apply best practices and standards for processes and projects; and

Quality of Life

2. Is recognized as an excellent place to live;

People

For Our People,

Adaptability

13. Continually adapts the Core Values and comprehensive plan to meet the needs of the present and the future.

Excellence

Our Ideals of Excellence are to be a community that:

Culture

8. Recognizes the benefit and value of arts, culture, recreation, and education for the community.

Nature

5. Protects the natural environment as a unique quality of our identity.

Attractiveness

4. Attracts businesses and visitors who identify with and appreciate the Hilton Head Island community’s Core Values; and

Transparency

Inspiration

11. Fosters a spirit of inspiration and leads by example;

Sustainability

10. Considers sustainability as foundational to the Island’s environment, economic, and social development and redevelopment;

Standards

Diversity

7. Attracts and maintains a diverse and multi-dimensional residential population, providing a competitive live-work option; and

History

3. Preserves, values and recognizes its history;

Learning

Inclusiveness

1. Is welcoming, inclusive, safe and people-focused;

Safety

Leadership

Planning

For Our Planning and Process,

Goals

IDEALS OF EXCELLENCE

Goal Statement: Adopt and Pursue Our Ideals of Excellence for Hilton Head Island.

Objectives:

• unnamed objective

Place

Goal Statement: Pursue Strategies for Our Place

Objectives:

• Deployment
• Promotion & Marketing
• Projects & Properties
• Sense of Place
• Recognition
• Adoption
• Standards
• History & Culture

People

Goal Statement: Pursue Strategies for Our People

Objectives:

• Competitiveness
• Diversity
• Public Services
• Demographic Data
• Volunteerism & Human Capital
• Accessibility
• Parks & Recreation
• Awards & Recognition
• History
• Arts & Culture Education
• Staff Facilities
• Communication Plan

Planning & Process

Goal Statement: Pursue Strategies for Our Planning and Process

Objectives:

• Continuous Improvement
• Center for Excellence
• Online Tools
• Awards & Recognition
• Comprehensive Plan
• Progress Reports
• Civic Pride
• Zoning & Regulations
• Engagement
• Standards & Best Practices
• Monitoring & Evaluation
• Design & Development Standards
• Land Use
• Planning Process
• Partnerships
• Innovation & Learning
• Surveys & Metrics

WASTE

Goal Statement: Work towards a Town-wide zero waste model.

See Regional Strategy 4.4

Objectives:

• Recycling & Litter
• Education & Promotion
• Information
• Collection
• Composting
• Processing Center
• Reuse & Upcycling
• Recycling & Composting

SUSTAINABILITY

Goal Statement: Become recognized leaders in environmental protection and sustainability.

See Regional strategy 4.5

Objectives:

• Protections
• Green Standard
• LID
• Green Certifications
• Partnerships
• Structures & Sites
• Efforts & Projects
• Town Hall
• Impervious Surfaces
• Environmental Education
• Development Projects
• Event
• Research

WATER

Goal Statement: Monitor our water resource so that it is clean, abundant and available.

Objectives:

• Headwaters
• Water Quality
• Rainwater
• Discharge & Runoff
• Plantings
• Reclamation & Storage
• Stormwater
• Impervious Surfaces
• Incentives
• Irrigation
• Town Projects & Properties
• Conservation & Pollution
• Broad Creek
• Xeriscape
• Grass
• Stormwater Management
• Watersheds
• Stormwater Resources

ENVIRONMENT

Goal Statement: Protect and restore the natural environment of Hilton Head Island.

Objectives:

• Utility Easements
• Greenways
• Forests
• Town Property
• Regulations
• Goals & Metrics
• Buffers
• Blueways
• Wetlands
• Open Space
• Town Properties
• Beaches
• CPA-O & TA-O Districts
• Ordinances

ENERGY

Goal Statement: Maximize the efficiency of energy usage and expand the use of renewable energy.

Objectives:

• Systems
• Incentives
• Certifications
• Renewables
• Town Buildings
• Town Facilities
• Palmetto Electric
• Appliances & Systems

RESILIENCE

Goal Statement: Prepare a plan for and to mitigate the effects of climate change.

See Infrastructure Goal 3

Objectives:

• Elevation
• Technology
• Sea Level
• Carbon Footprint
• Education
• Beach Renourishment
• Flood Maps
• Plan
• Codes
• Exemptions & Redevelopment
• Wetlands

AIR QUALITY

Goal Statement: Improve air quality by reducing/minimizing emissions.

Objectives:

• Public Transit
• Electric Transportation
• Education
• Trees
• Density & Trips

TRANSPORTATION

Goal Statement: Continue to improve access to and around Hilton Head Island.

Objectives:

• Marine Transportation
• Pathways
• Public Transportation
• Infrastructure
• Options
• Transit Stops
• Airport

BUSINESS

Goal Statement: Attract more diverse businesses, specifically those with high intellectual capacity and a small footprint.

Objectives:

• Marketing
• Telecommuting
• Start-Ups

BRAND

Goal Statement: Manage evolving economic growth while maintaining Hilton Head Island’s unique aesthetic.

Objectives:

• Data
• Population Monitoring
• Demographics & Trends
• Commercial Buildings
• Redevelopment
• Variety
• Housing
• Innovation
• Appearance Standards
• Aging Structures
• Rehabilitation & Conversion

TOURISM

Goal Statement: Explore, understand, prepare for, and adapt to the future of tourism.

Objectives:

• Ambassador Program
• Promotion
• Events
• Preparation & Adaption
• Balance
• Culture & Heritage
• Funding
• Carbon Footprint
• Branding

POPULATION

Goal Statement: Attract a diverse/dynamic local population.

Objectives:

• Housing
• Health Care
• Technology
• Aging
• Retirees & Volunteers
• Young Professionals
• Older Population

WORKFORCE

Goal Statement: Have a high quality, sustainable workforce.

Objectives:

• Industry
• Land Acquisition
• Strategic Plan
• Public Transit
• Wages & Benefits
• Public Transportation
• Education
• Demographics & Trends
• Opportunities
• Town-Owned Properties
• Moderate Income Housing
• Workforce Housing
• Education & Training
• Transportation
• Home Ownership

EDUCATION

Goal Statement: Create an environment that fosters equitable, high quality education options, where Hilton Head Island is recognized as an epicenter of life-long learning.

Objectives:

• Daycare
• Library
• Education Programs
• Needs

VENUES & HISTORIC SITES

Goal Statement: Reimagine our venues and historic places so that they are inviting and accessible.

Objectives:

• Access
• Signs & Markers
• Arts, Culture & History
• Office of Cultural Affairs
• Coastal Discovery Museum
• Historic Landmarks
• Preservation
• Gullah Culture
• Mitchelville
• Educational Programs
• Land Acquisition

COMMUNITY DEVELOPMENT

Goal Statement: Foster sustainable, inclusive, equitable, and innovative community development on the Island.

Objectives:

• Events, Organizations & Spaces
• Redevelopment
• Housing Issues
• Workforce Housing
• Collaboration & Interaction
• Community Building
• Gullah Geechee Project
• Employer Assisted Housing

NATURAL & CULTURAL RESOURCES

Goal Statement: Create awareness and respect for our core community and environmental values, ensuring inclusiveness and equality for all residents and guests.

Objectives:

• Access
• Natural & Cultural Areas

DIVERSITY

Goal Statement: Promote multi-dimensional diversity on the Island, now and into the future.

Objectives:

• Interactivity
• ADA
• Needs & Assets
• Needs

CULTURAL TOURISM

Goal Statement: Promote equitable cultural tourism to improve the quality of life for all stakeholders.

Objectives:

• Art & Cultural Resources
• Gullah Geechee Project
• Media

HEALTHCARE

Goal Statement: Foster healthcare and health education that are available, accessible, affordable, innovative, and benefits all.

Objectives:

• Healthcare
• Offerings
• Innovation & Investment

ARTS, RECREATION & CULTURE

Goal Statement: Build diversity and provide exceptional quality of life offerings in arts and recreation.

Objectives:

• Parks + Recreation
• Arts Campus
• Cultural Affairs
• Displays
• Funding
• Parks
• Venues

PLANNING

Goal Statement: Ensure the planning process is inclusive, collaborative and on-going, responsive to changing circumstances and stakeholder priorities.

See Excellence Strategy 2.1

Objectives:

• Tools, Applications & Services
• Social Media
• Technology Infrastructure
• Boards
• Connectivity, Transparency, Outreach & Involvement
• Communication
• Website
• Experts & Taskforces
• Training & Learning
• Projects & Programs
• Participation
• Input
• Meetings
• Cooperative Planning

BUILT ENVIRONMENT

Goal Statement: Promote designs for the built environment that capitalize on our natural beauty and community strengths, reinforcing our unique sense of place.

Objectives:

• Spaces & Pathways
• Nodes & Modes
• Neighborhoods
• Housing & Transportation
• Spaces & Streetscape
• Interconnections
• Residential Developments

COLLABORATION

Goal Statement: Enable residents and visitors to collaborate around common values and celebrate the realization of shared objectives.

Objectives:

• Community Information
• Organizations & Groups
• Nonprofits
• Communication Plan
• Workshops & Education Events
• Events, Organizations & Communication

QUALITY OF LIFE

Goal Statement: Foster an exceptional quality of life for residents, outstanding experiences for visitors, and economic opportunity for our workforce.

Objectives:

• Workforce Housing
• Promotion & Celebration
• Gullah Geechee Project
• Sites & Buildings
• Scholastic Environment
• Diversity
• Place & QOL

PLANNING

Goal Statement: Enable innovation and excellence in regional planning and coordination for the Town of Hilton Head Island as a built-in part of the everyday process.

Objectives:

• Partnerships
• Economic Development
• Legislative Issues
• Private Sector
• Collaboration
• Workshops & Retreats
• SOLOCO
• Industry & Research
• Emergencies

WORKFORCE HOUSING

Goal Statement: Increase supply of workforce housing on Hilton Head Island and in the region within an acceptable commute.

See Connected Tactic 4.1.1, Economy Strategy 6.1, Inclusive Strategy 3.3, Infrastructure Strategy 6.1

Objectives:

• Cooperation
• Employer Assistance
• Trust Fund
• Solutions

TRANSPORTATION

Goal Statement: Increase access between Hilton Head Island and the region through a viable multimodal transportation system.

Objectives:

• Infrastructure
• Public Transit
• Public Transit
• Pathways
• Evacuation Routes
• Traffic
• Roadways
• Bridges & Causeways
• Transportation & Land Use
• Safety
• Marine-Based Transportation

ENVIRONMENT

Goal Statement: Lead the region in environmental protection and eco-friendly practices.

Objectives:

• Environmental Education
• Development & Redevelopment
• Workshops & Seminars
• Land Acquisition
• Recycling & Waste Management
• Resiliency
• Undeveloped Property
• Conservation & Recreation

TOURISM

Goal Statement: Expand tourism focus in order to promote diverse offerings across the region.

Objectives:

• Marketing
• Regional Assets
• Businesses

TRANSPORTATION (LAND)

Goal Statement: Establish a dedicated, Island-specific transportation system.

Objectives:

• Safety Improvements
• Funding
• AVs
• Roads
• Traffic Analysis
• Complete Streets
• Safety Education
• Evacuation Routes
• Public Transportation
• Technology & Best Practices
• Traffic Volume
• Alternative Roads
• Traffic Modeling
• Pathways
• Transportation Plan
• Capacity
• Traffic Reports
• Mainland Connection
• Neighborhoods
• Service Alternatives
• Developments & Sidewalks
• AVs, Micro Transit & MaaS
• Transit Infrastructure
• Streetscapes
• Land Acquisition
• Maintenance & Litter
• Traffic Circles
• Road & Drainage Projects
• Programs
• Maintenance
• Public Transit
• Accidents
• Pathways
• Funding
• Automobile Alternatives
• Inventory & Maintenance
• Impact Fees
• Roads
• Dirt Roads
• Park-n-Ride & Buses
• Greenway
• Coordination
• Laws & Regulations

TRANSPORTATION (AIR)

Goal Statement: ‘Right-Size’ the airport’s capabilities and operations.

Objectives:

• Residential & Property Impacts
• Master Plan
• Disaster Staging
• Accessibility
• Impacts
• Safety
• Modifications

RESILIENCE

Goal Statement: Plan for physical, social, and economic resilience from climate and environmental challenges.

Objectives:

• Disaster Relief Funds
• Sea Levels & Storms
• Investments
• Public Development Projects
• Sea-Level Rise
• Zoning & Building Codes

UTILITIES

Goal Statement: Foster safe, effective and resilient utility systems for the Island.

Objectives:

• Sewer
• Drainage
• Stormwater Management
• Potable Water
• Stormwater Funding
• Water Use
• Alternatives
• Fire Hydrants
• Policies & Investments
• Stormwater Infrastructure
• Stormwater Infrastructure
• Stormwater Plan
• Reclamation
• Code
• Irrigation
• Stormwater Utility
• Education
• Water Resources

PUBLIC SERVICES

Goal Statement: Promote efficient and secure public services to meet current and future needs.

Public Services Definition: Public services include safety, emergency, planning, and administrative services provided by the Town for the public.

Objectives:

• Services & Facilities
• Town Facilities
• Transportation Coordination
• Transportation Investments
• Hazard Mitigation
• Fire Rescue Plan
• Accreditation & Improvement
• Funding
• Public Services
• Public Facilities
• Funding
• Land Acquisition
• Land Acquisition
• Essential Services
• Emergency Operations
• Emergencies
• Staffing
• Coordination
• Town Government
• Fire Rescue Facilities
• Island Character
• Drainage
• Assessment & Adjustment
• State Laws
• Disaster Recovery
• Town-Owned Land
• CIP

HOUSING

Goal Statement: Promote housing options to meet the needs of all current and future populations on the Island.

Objectives:

• Residential Density
• Interconnections
• Workforce Housing
• Codes & Standards

TECHNOLOGY

Goal Statement: Anticipate policy implications and resource investments needed to embrace emerging technologies.

Objectives:

• Continuous Improvement
• Emerging Technologies
• Action Plan