Strategic Plan

Quora SWOT

Strategic Business Unit


Quora is a place to gain and share knowledge. It's a platform to ask questions and connect with people who contribute unique insights and quality answers.

Plan Details

This sample strategic plan extract was prepared to demonstrate how a SWOT should succinctly summarise the Strengths, Weaknesses, Opportunities and Threats for an enterprise, whilst also backing these up with supporting detail and implications.

Plan submitted by:

Chris Fox

This sample strategic plan extract was prepared based on material suggested at:

in combination with my own research an knowledge.


SWOT Analysis





Insight Details

Large volumes of web traffic.

Ranked as #93 global website based on traffic

Country Percent of Visitors Rank in Country
United States Flag  United States 37.5% 49
India Flag  India 20.9% 19
United Kingdom Flag  United Kingdom 4.9% 54
Canada Flag  Canada 4.0% 45
Japan Flag  Japan 3.0% 220

(Source: Alexa, as at 17 October 2018)

Quora was receiving about 9 million unique visitors per month, according to Compete, before it was shut down.

A good reputation management system for recognising expertise

Note that this assertion has been roundly criticised by Loy Machedo in 13 reasons why Quora as a company will fail 

Low signal to noise ratio

Lots of:

  • Students trying to get their homework assignments done
  • Poorly articulated questions
  • Incorrectly categorised questions
  • Duplication of questions and answers

The most popular answers are not necessarily the most correct answers

This is an almost universal problem on the internet.

Continued growth

  • Could continue growing to become the leading site for Q&A and the main source to get authoritative answers
  • There remain vast topic areas which have not yet been trapped.

Could be acquired

  • Quora could be purchased by someone like LinkedIn (who already tried LinkedIn Answers), to enhance the reputation and publishing aspects of their business

Lots of competitors

  • Google, Wikipedia, Siri and Cortana could become more popular ways to ask and answer questions.
  • Amazon's Askville,, Yahoo Answers, Stack Exchange network, Answerbag, etc. are direct competitors.

Could run out of money

Quora could run out of money before it becomes profitable and if it is unable to raise more funds.

Thus far, Quora has raised a total of $226M in funding over 4 rounds. The latest funding came from a Series D round on Apr 21, 2017. (Source: Crunchbase)

Top contributors could abandon the site

This could be driven by problems like

  • signal to noise ratio or
  • increased competition.

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