Strategic Action Plan 2023-2025 A strategic action plan presents in sufficient detail the intended activities of staff and associated agencies necessary to successfully implement the policy directions of Town Council in furthering the Town’s Mission. By clearly identifying agreed upon Focus Areas in this Plan and the corresponding Strategic Initiatives within these Focus Areas, the Town will be able to: ^^ 1) Define new projects and strategic initiatives and ensure that they are matched to appropriate staff and Town resources; ^ 2) Develop appropriate operating budgets; ^ 3) Identify and prioritize capital improvement projects or revisions to existing projects; ^ 4) Create realistic project schedules that are in-line with established Town Council priorities; and ^ 5) Develop accountability within the project implementation process by communicating the status of active strategic initiatives and by creating measurable analytics that are clear indicators of successful performance. The Strategic Action Plan (Plan) will be updated annually as a road-map for staff to follow while implementing the identified Strategic Initiatives. All initiatives that are not capital improvement projects and require a significant investment of staff support or other similar administrative resources are also included in the Plan. [Submitter's Note: The the performance indicators in this StratML rendition have been copied from the "dashboard" the Town Staff is maintaining at https://airtable.com/shrr5H4bAJ2EXWQTs/tblWSArw0fPNLCbYN?backgroundColor=blue&viewControls=on] Hilton Head Island Town Council HHITC Organization_793564cb-e222-425d-aa23-70eb9c913d44 Hilton Head Town Staff Staffing Hilton Head Town Council Representative Leadership Tommy Sunday Technology & Innovation Director Bob Bromage Director of Public Safety (vacant) Executive Director, Community Development Corporation Patsy Brison Town Council Member Ward 2 Glenn Stanford Town Council Member Ward 6 Joshua A. Gruber, JD, MPA Deputy Town Manager Alan Perry A Word from the Mayor ~ As a Town, it is essential that we move in the right direction to enhance our quality of life. In January, the Town Council and Town staff convened for a two-day strategic planning session to set the agenda for Town government in the months ahead. We emerged with a list of 15 priorities around which we are building action plans and formulating strategies. ^^ This Strategic Action Plan represents our work to promote safe and healthy neighborhoods that foster a strong sense of community and facilitate a thriving business climate. It also reflects our desire to achieve operational excellence in Town government, from the day-today services we provide for our residents to fiscal responsibility. As we move this plan forward, we hope it will be the foundation for us to engage with our constituents and build a connected community with properly maintained infrastructure, facilities, parks, and pathways. ^^ Our Town Council and Town Staff are committed to addressing our challenges and delivering quality municipal service to our residents, but we always need your support. We are proud of this strategic action plan and the breadth of projects that will enhance the quality of life for our residents, now and into the future. We encourage you to stay engaged with us and follow the progress of our priorities. Thank you for allowing us the opportunity to serve you. Mayor Marc Orlando, ICMA-CM A Word from the Town Manager ~ It is my pleasure to present our Strategic Action Plan for the fiscal years 2024 and 2025. It clearly articulates how we plan to preserve our beautiful environment, celebrate our culture, build economic diversity, embrace new projects, and drive our community forward. ^^ As a guiding document, the Strategic Action Plan focuses on the top priorities for our Town-growth management, workforce housing, solutions for traffic and transportation, infrastructure enhancements, economic development, resiliency, recreation, and public safety. It gives Town leaders, staff members, and residents a blueprint of the Town’s work plan while providing a framework for budgetary and policy decisions to advance our identified priorities. ^^ This Strategic Action Plan also follows our comprehensive plan, Our Plan. It incorporates Our Plan’s mission, vision, and core values: the pursuit of excellence, environmental sustainability, revitalized economy, inclusive community, connected community, regional focus, rightsized infrastructure, parks and recreation, and town organization. Our comprehensive plan, budget and firm commitment to providing worldclass municipal services for our community underlies every strategic objective. As we navigate our future, this document will guide us on where, when, and how to use our Town’s resources to meet the needs of our community. ^^ I am privileged to work with and lead our talented staff as we execute our Strategic Action Plan. I am also grateful to our residents and business owners for their support in advancing our objectives. Thank you for allowing my team and me to serve you. Town Manager Lisa Stauffer Director of Human Resources Natalie Harvey Director of Cultural Affairs Alex Brown Town Council Member Ward 1 Angie Stone, IPMA-SCP Assistant Town Manager Tamara Becker Town Council Member Ward 4 David Ames Town Council Member Ward 3 Mayor Pro-Tem Kim Gammon Town Clerk Carolyn Grant Communications Director Steve Alfred Town Council Member Ward 5 Ben Brown Senior Advisor to the Town Manager Shawn A. Colin, AICP Assistant Town Manager-Community Development Chris Blankenship Fire Chief John Troyer Finance Director A better community now and for future generations Vision_4f4001e8-5dd4-4db3-a828-d565673fd71a To provide a blueprint for initiatives the Town will focus on this year and beyond Mission_4f4001e8-5dd4-4db3-a828-d565673fd71a Education Innovation …uses innovation and learning to continually develop and apply best practices and standards for processes and projects Culture Excellence OUR IDEALS OF EXCELLENCE ~ What Kind of Community Do We Want to Be? A community that… Health Sustainability …considers sustainability paramount when developing environmental and economic projects and policies Diversity …attracts a diverse residential population with competitive live-work options Business …attracts businesses and residents who appreciate our ideals and core values History …reserves, values, and recognizes our history Inspiration …fosters a spirit of inspiration and leads by example Adaptability …continually adapts the Core Values and Comprehensive Plan to meet the needs of the present and future Transparency …fosters transparency and inclusion when resolving concerns or planning for the future Inclusivity …is welcoming, inclusive, safe, values diversity, and is focused on people Arts …recognizes the benefit and value of arts, culture, recreation, healthy living, and education Environment …protects the natural environment as a unique quality of our identity Recreation Safety Quality of Life …is recognized as an excellent place to live, work, and visit Tourism …is recognized as a best-inclass destination that welcomes visitors and values tourism Greater Good …prioritizes the greater good Growth Management Establish a growth management strategy Goal_3c0c4400-f6cd-4d03-b344-1cb34edd1b8b 1 FOCUS AREA: REVITALIZE & MODERNIZE THE ECONOMY ~ Successfully manage increasing and evolving future growth patterns in a manner that will ensure sustainability of Hilton Head Island’s unique character. Additionally, the Town must monitor economic and demographic trends, undertaking a comprehensive list of future planning activities, and proactively protecting the Island’s rich natural resources through appropriate design, regulation, and capital investment practices. Public Planning Committee Direction & Oversight Public Planning Committee Direction & Oversight Public Planning Committee Direction & Oversight Public Planning Committee Direction & Oversight Public Planning Committee Direction & Oversight Public Planning Committee Direction & Oversight Public Planning Committee Direction & Oversight Public Planning Committee Direction & Oversight Public Planning Committee Direction & Oversight Public Planning Committee Direction & Oversight Public Planning Committee Direction & Oversight Missy Luick Project Manager Missy Luick Project Manager Missy Luick Project Manager Missy Luick Project Manager Missy Luick Project Manager Missy Luick Project Manager Missy Luick Project Manager [To be named] Shawn Colin Project Manager unnamed stakeholder Missy Luick Project Manager Brian Eber Project Manager Missy Luick Project Manager Conditions & Trends Conduct a Hilton Head Island Conditions and Trends Assessment Objective_2fc0bfe8-bc2f-42fc-ad51-b852447b5cba 1 Public Planning Committee Direction & Oversight Missy Luick Project Manager Growth Map Establish a Growth Framework Map Objective_dbbc3050-30d6-4a9f-99f4-f7235df1f639 2 Public Planning Committee Direction & Oversight Missy Luick Project Manager Districts Identify District Plan Boundaries and Prioritization Objective_87ded4c6-4b69-41ee-8b7e-08e10c4dce4b 3 Public Planning Committee Direction & Oversight Missy Luick Project Manager District Plans Create and Adopt District Plans Objective_39b1643b-7551-4f10-9e1d-d92269aec472 4 Public Planning Committee Direction & Oversight Missy Luick Project Manager Land Use Map Create a Future Land Use Map Objective_8f846498-dbaf-4257-a56f-8f5d54cddf16 5 Public Planning Committee Direction & Oversight Missy Luick Project Manager Master Plan Create an Island Master Plan Objective_47916811-25a8-4b1d-8861-e4bea30a53d7 6 Public Planning Committee Direction & Oversight Missy Luick Project Manager Land Use Amend the Land Use Element of Our Plan Objective_0d6b3b20-75be-47a6-9a8f-e522f4fe265a 7 [To be named] Mid-Island District Implement the Mid-Island District Plan Objective_9065085e-83e8-4122-b048-ff2b204f7fe6 8 Public Planning Committee Direction & Oversight Missy Luick Project Manager Zoning Map Adopt Zoning Map Amendments Objective_81b7cafe-aa7b-4ed7-b29b-3149b8b4d11a 9 Public Planning Committee Direction & Oversight Missy Luick Project Manager LMO Amend the Land Management Ordinance Objective_1d344e49-082e-4c90-803f-a935063fcba9 10 Public Planning Committee Direction & Oversight Missy Luick Project Manager Development Program Establish a Development Improvement Program Objective_cf6bff32-d708-4a8b-89a8-e8669b3cbbf3 11 Public Planning Committee Direction & Oversight Brian Eber Project Manager CIP Align Capital Improvement Plan with Growth Framework Strategies Objective_531a7122-128b-4345-8ba0-76f889646fc5 12 Public Planning Committee Direction & Oversight Shawn Colin Project Manager Workforce Housing Implement the Workforce Housing Framework: Finding Home Goal_4997481a-e23d-4de6-ad56-bfdf665714c6 2 FOCUS AREA: "RIGHT-SIZED" INFRASTRUCTURE ~ Workforce housing affordability has been a growing challenge on Hilton Head Island and this negative trend has been accelerating over the last five years. Without deliberate action to counteract these trends, the Town will continue to lose its valuable share of workforce housing, home-by-home, or family-by-family. The Workforce Housing Framework is a commitment to preserve and expand workforce housing options on Hilton Head Island through the adoption of four (4) foundational pillars: Community, Planning, Management, and Revenue. Collectively, these pillars establish the enabling structure to assign future policy, programs, organizational capacity, resources, and management. Public Planning Committee Direction & Oversight Northpoint Public-Private Partnership Partnership Public Planning Committee Direction & Oversight unnamed stakeholder Lisa Stauffer Project Manager Missy Luick Project Manager unnamed stakeholder unnamed stakeholder Ben Brown Project Manager Community 2.1.1 Commit to develop, maintain, and support partnerships and relationships with community organizations, as well as regional and state partners to collaboratively address local workforce housing needs. o 2.1.2 Engage with a Housing Action Committee to coordinate with community groups in the housing space, while cultivating an ongoing housing dialogue, engagement with the community in housing education, planning, innovation and provide advice and recommendations. Objective_a312c45b-cf67-4a78-94a0-2cabaa5efcec 1 unnamed stakeholder Planning Planning Objective_d7cbdd97-0ba5-4a62-a9a8-30e1663adb86 2 unnamed stakeholder Management Commit to adding dedicated staff to provide coordination and planning. Objective_e631b6ad-2e76-4ae0-85ee-758b0d4ae95f 3 Lisa Stauffer Project Manager Revenue Revenue Objective_ada990a2-1918-420a-a182-5f30938239e8 4 Public Planning Committee Direction & Oversight Missy Luick Project Manager Northpoint Public-Private Partnership Northpoint Public-Private Partnership Objective_468f52ea-2d4d-46a2-a148-da37a373b6e5 5 Public Planning Committee Direction & Oversight Northpoint Public-Private Partnership Partnership Ben Brown Project Manager Corridors & Streets Adopt Major Corridors/Street Enhancement Policies Goal_355e8e75-e519-40b8-b6b2-76397c23988b 3 FOCUS AREA: "RIGHT-SIZED" INFRASTRUCTURE ~ The Town has prepared a Major Thoroughfare Corridors Plan which when implemented, will address improvements to the Island’s major thoroughfares including William Hilton Parkway, Main Street, Pope Avenue, New Orleans Road, Arrow Road, and Palmetto Bay Road. These improvements will be aimed at improving safety, beautification, and consistency to include landscaping and aesthetics, pathways, intersections, roadways, transit, and wayfinding. Community Services and Public Safety Committee Direction & Oversight Community Services and Public Safety Committee Direction & Oversight Community Services and Public Safety Committee Direction & Oversight Community Services and Public Safety Committee Direction & Oversight Jennifer Ray Project Manager [To be named] Jeff Buckalew Project Manager Jeff Buckalew Project Manager unnamed stakeholder Jeff Buckalew Project Manager Improvement Plans Adopt Major Corridors Improvement Plans Objective_68d4e9c7-2efa-44d4-9dd4-3e9c71985f9e 1 for: ^^ • William Hilton Parkway ^ • Palmetto Bay Road ^ • Pope Avenue ^ • New Orleans Road ^ • Main Street ^ • Sea Pines Circle/Greenwood Drive • Arrow Road ^ • Others/TBD Community Services and Public Safety Committee Direction & Oversight Jennifer Ray Project Manager Safety & Beautification Implement Corridor Safety and Beautification Enhancement Projects Objective_4ba93041-85cb-49a7-aa6e-72581caff614 2 [To be named] Complete Streets Adopt a Complete Streets Policy Objective_b3039758-91e2-4c6d-9977-f685fd8fab62 3 Purpose: Adopt a Complete Streets policy that will look at planning, designing, building, operating, and maintaining streets in a manner that enables safe access for all people who need to use them, including pedestrians, bicyclists, motorists and transit riders of all ages and abilities. Community Services and Public Safety Committee Direction & Oversight Jeff Buckalew Project Manager Traffic Adopt a Traffic Calming Policy Objective_4e30c351-e48a-4a77-b17e-51b61bee8911 4 Purpose: Adopt a policy to provide fair and reasonable application of traffic calming measures within previously established neighborhoods and other qualifying public roadways so as to implement a uniform methodology of installing traffic calming measures that increase public safety and minimize impacts to emergency response services Community Services and Public Safety Committee Direction & Oversight Jeff Buckalew Project Manager Toll Booth Assist with Cross Island Parkway Toll Booth Removal & Reconfiguration Objective_78493069-f7e2-4282-8605-8dd2490a88ba 5 Purpose: Remove the existing Cross Island Toll Booth infrastructure, reconfigure the roadway and pathway networks through this area, and assess the donation of surplus property to best serve the Town's interests. Community Services and Public Safety Committee Direction & Oversight Jeff Buckalew Project Manager William Hilton Parkway Develop William Hilton Parkway Gateway Corridor Plan Goal_4d6b502a-051d-4630-ae88-49fb554e2a42 4 FOCUS AREA: "RIGHT-SIZED" INFRASTRUCTURE ~ Execute the goals and objectives outlined in the adopted “Guiding Principles for the US278 Gateway Corridor Project” as a comprehensive corridor improvement plan stretching from the mainland to the Cross Island Parkway and any/all ancillary or affected areas included therein. [To be named] [To be named] [To be named] Beaufort County Partnership Community Services and Public Safety Committee Direction & Oversight Community Services and Public Safety Committee Direction & Oversight Shawn Colin Project Manager Community Services and Public Safety Committee Direction & Oversight [To be named] Jennifer Ray Project Manager unnamed stakeholder Jeff Buckalew Project Manager Design Coordinate with project partners and various community stakeholders to deliver design element recommendations to enhance the overall project consistent with the guiding principles and community values. Objective_4db505c3-b37a-4bb4-b3c9-55fbdeab0068 1 Beaufort County Partnership Community Services and Public Safety Committee Direction & Oversight Jeff Buckalew Project Manager Land Use Identify land use strategies and solutions that can be incorporated into multimodal transportation corridor plan. Objective_98f6dbce-8b75-4105-a83d-48941a3a2ba4 2 [To be named] Boulevard Influence the conversion of William Hilton Parkway Gateway from a highway corridor to a well-articulated boulevard through application of context sensitive design solutions consistent with local values and expectations. Objective_7fed38f6-c8c8-41fd-9c3b-f5e9de6dcaf9 3 [To be named] Mitigation Work with project partners and property and business owners to identify mitigation opportunities to potential project impacts. Objective_2282bfb4-a1b7-4c94-b4b1-0ffe4242cd11 4 [To be named] Municipal Consent Support Town Council in their discussion and overall deliberation of these elements once identified so as to formulate a formal Town Council position on the municipal consent of the gateway corridor project as required by current South Carolina law. Objective_8179d0f8-2aae-4121-864d-69e20e25555f 5 [To be named] Corridor Plan Develop an RFQ/RFP to secure the services for a comprehensive corridor plan for William Hilton Parkway, to include Pope Avenue, Palmetto Bay Road, Main Street, and corresponding adjacent parcels in order to integrate transportation, mobility, land use, landscape, and context sensitive design and consistency throughout the entire corridor. Objective_49a44c50-555f-42a4-b820-f6c876db985d 6 Community Services and Public Safety Committee Direction & Oversight Jennifer Ray Project Manager Review & Analysis Establish a Citizen Review Committee for End-to-End Analysis. Objective_0bc2f324-ebe2-4515-a8f6-ed717bd9d0c6 7 Community Services and Public Safety Committee Direction & Oversight Shawn Colin Project Manager Gullah Geechee Neighborhoods Commence Operations of the Gullah Geechee Historic Neighborhoods Community Development Corporation Goal_de37faa0-7b2a-454a-bfd0-d414435a672c 5 FOCUS AREA: REVITALIZE & MODERNIZE THE ECONOMY ~ The Gullah Geechee Historic Neighborhoods Community Development Corporation has been formed with a goal of stabilizing, protecting, and promoting historic and culturally sensitive communities on Hilton Head Island. It will create strategic programs related to, but not necessarily limited to, economic development initiatives, affordable housing, streetscaping, neighborhood planning, targeted capital investment, resident education, and other community support service opportunities. Public Planning Committee Direction & Oversight Gullah Geechee Historic Neighborhoods Community Development Corporation [To be named] [To be named] unnamed stakeholder [To be named] [To be named] Joshua Gruber Project Manager Community Redevelopment Facilitate community redevelopment within the Gullah Geechee Historic Neighborhoods for the benefit of its Residents. Objective_3b9ac360-1195-458b-afd2-de99219565a2 1 Public Planning Committee Direction & Oversight Joshua Gruber Project Manager Historic Neighborhoods Foster and promote redevelopment within the Historic Neighborhoods by focusing on promoting cultural resources, protecting cultural assets, and enhancing quality of life. Objective_01bd1d7b-c469-448d-a61f-875a281bd5aa 2 unnamed stakeholder Gentrification Prevent gentrification through the preservation of housing opportunities and supporting economic opportunities that allow for existing community residents to remain within their Neighborhoods. Objective_d7a54cb2-31ff-44eb-92ec-46bd7130bd5d 3 [To be named] Business Facilitate business attraction, expansion, and retention as well as providing land planning and development assistance. Objective_8ef6d9c7-8928-40db-abe1-26a151422e24 4 [To be named] Housing Pursue affordable housing opportunities. Objective_fd5ad191-8837-421e-bb81-97cb767a882a 5 [To be named] Prosperity & Advancement Facilitate economic prosperity and advancement opportunities for local businesses and residents within the Neighborhoods and provide such other services that are associated with fulfilling the CDC’s mission. Objective_d5fcf92f-c452-42a2-be0f-adbcf248904b 6 [To be named] Resilency Identify Strengths, Weaknesses, Opportunities & Threats (SWOT) of Hilton Head Island Resiliency and Establish an Island Resiliency Plan Goal_606cb3bb-e788-4624-a7a8-6563d9f6313e 6 FOCUS AREA: ENVIRONMENTAL SUSTAINABILITY ~ As Hilton Head Island is a barrier island subject to the impacts of sea level rise and other climate related affects, it is vital that a plan be developed to enhance resiliency of the island’s infrastructure and developed areas against future storm events and potential sea level rise. In order to improve the resiliency of the island, the prudent application of climate change science and data to inform our administrative decisions, public policy, and infrastructure investments is critical. By using the most up to date models and sound information on future projections, we can assess vulnerabilities and enhance our adaptive capacity with tools and actions designed to protect the short and long-term interests of our residents and businesses and public infrastructure. Public Planning Committee Direction & Oversight [To be named] unnamed stakeholder Bryan McIlwee Project Manager [To be named] unnamed stakeholder [To be named] [To be named] [To be named] [To be named] [To be named] Tide & Sea Level Establish Hilton Head Island tide gauge and participate in statewide sea level monitoring program. Objective_8e332b2e-4b91-4016-894c-f54ac501af23 1 unnamed stakeholder Data & Grants Facilitate partnership discussions with local, state and federal agencies regarding data sharing, grant funding. Objective_7807aaee-3905-492f-8434-8b139a67101a 2 Public Planning Committee Direction & Oversight Bryan McIlwee Project Manager Critical Facilities Identify critical infrastructure facilities Objective_92bbf47e-e868-4d7d-865a-09ae6792637f 3 [To be named] Ordinances & Regulations Identify all Town ordinances and regulations that could be modified to increase future protections of property, infrastructure, and buildings. Objective_9ff47cd5-58e0-4f28-b5ed-000093229711 4 [To be named] Resilience Plan Develop a Resilience Plan that models future sea level rise and storm scenarios to identify inundation impacts and a menu of mitigation actions, each with benefit costs analysis associated with varying levels of protection. Objective_ad3bbff8-0ac2-40a8-9e9d-c193fd28f5b8 5 [To be named] Zoning & Building Codes Evaluate and consider changes to zoning and building codes and other ordinance and regulatory changes that will better protect property, infrastructure and buildings against future impacts from sea level rise and climate change. Objective_e5b06c33-0e42-4d92-9700-9a8b7abeab31 6 [To be named] Projects Develop recommendations and projected budget needs for future mitigation and protection projects, based on near, mid and long-term implementation schedule. Objective_d36b5527-a8c0-42cd-b4c9-f6457cec3feb 7 [To be named] Investments Identify and fund proactive investments in public actions which enhance resistance to and recovery from environmental challenges. Objective_699ace66-a75a-4ff9-b861-909e39ec6efe 8 [To be named] Disaster Relief Continue to maintain and replenish appropriate levels of Town disaster relief funds. Objective_fa57ed74-934d-4a30-9965-1bf5a2b4bf9a 9 [To be named] Capital Improvements Implement the Capital Improvement Program (CIP) Goal_47461893-da40-4bc0-88bf-5aaa73ee11aa 7 FOCUS AREA: "RIGHT-SIZED" INFRASTRUCTURE ~ The Capital Improvement Program (CIP) is the Town’s five-year program for planning capital improvement needs identified in the Comprehensive Plan, and other adopted Town Plans. The CIP links this Plan to the Comprehensive Plan with fiscal capacity. Capital needs are synchronized with operating expenses and tied to forecasted revenues for the current and upcoming fiscal years. It includes projects that improve or maintain a Town asset including new construction, expansion, renovation, or replacement of facilities and equipment. The program follows a yearly planning and budgeting process including recommendations by the Planning Commission and Parks and Recreation Commission with a budget adopted by Town Council. The following list includes the projects by category adopted as part of the FY23-24 budget. Jeff Buckalew Project Manager Beach Renourishment Finance & Administrative Committee Beach Management & Monitoring Direction & Oversight Finance & Administrative Committee Direction & Oversight Finance & Administrative Committee Direction & Oversight Finance & Administrative Committee Direction & Oversight Finance & Administrative Committee Direction & Oversight Finance & Administrative Committee Direction & Oversight Finance & Administrative Committee Direction & Oversight Community Services and Public Safety Committee Direction & Oversight Beach Renourishment Ben Brown Project Manager unnamed stakeholder Jennifer Ray Project Manager Jennifer Ray Project Manager Missy Luick Project Manager Jennifer Ray Project Manager Jennifer Ray Project Manager Beach Management & Monitoring Jennifer Ray Project Manager Jennifer Ray Project Manager Joshua Gruber Project Manager Finance & Administrative Committee Direction & Oversight Beaches Beach Program Implementation Objective_ea213dac-1720-4561-b7f3-5b392a083ebd 1 Jeff Buckalew Project Manager Beach Renourishment Community Services and Public Safety Committee Direction & Oversight Beach Renourishment Finance & Administrative Committee Beach Management & Monitoring Direction & Oversight Jennifer Ray Project Manager Beach Management & Monitoring Pathways Pathway Program Objective_9301ff99-c662-4c72-9a20-2f9865efff67 2 Finance & Administrative Committee Direction & Oversight Jennifer Ray Project Manager Roadways Roadway Program Objective_8262962b-75a5-4677-8b74-a0371734c027 3 May 2023: The Town has developed a separate dashboard to allow the public to review, monitor, track, and evaluate the performance of the Capital Improvement Program. That dashboard can be located here: https://hiltonhead.maps.arcgis.com/apps/dashboards/bb2aa208a3ff4628b360675247f7e1ba Finance & Administrative Committee Direction & Oversight Jennifer Ray Project Manager Parks Park Program Implementation Objective_3f2cef82-ac3f-492f-9a59-3a5ec3a33748 4 • Mid Island Initiative Area & Park ^ • Coligny Beach Parking Area ^ • Chaplin Community Park ^ • Crossings Park ^ • Shelter Cove Community Park ^ • Chaplin Linear Park ^ Patterson Family Park Jennifer Ray Project Manager Finance & Administrative Committee Direction & Oversight Facilities Facility and Equipment Management Implementation Objective_950eefac-70ec-4a7f-bd1b-7dd943695364 5 May 2023: The Town has developed a separate dashboard to allow the public to review, monitor, track, and evaluate the performance of the Capital Improvement Program. That dashboard can be located here: https://hiltonhead.maps.arcgis.com/apps/dashboards/bb2aa208a3ff4628b360675247f7e1ba" Finance & Administrative Committee Direction & Oversight Jennifer Ray Project Manager Fleet Fleet Management Implementation Objective_b1fe9aaf-7233-4d58-a39a-572fab57749f 6 May 2023: The Town has developed a separate dashboard to allow the public to review, monitor, track, and evaluate the performance of the Capital Improvement Program. That dashboard can be located here: https://hiltonhead.maps.arcgis.com/apps/dashboards/bb2aa208a3ff4628b360675247f7e1ba Finance & Administrative Committee Direction & Oversight Jennifer Ray Project Manager Land Acquisition Land Acquisition Program Management Implementation Objective_2c3f115e-4fce-4f1a-b590-b5c2b6260fc5 7 Soft costs such as surveying, appraisals, and legal fees associated with the acquisition of property to preserve and protect the Island’s character. Finance & Administrative Committee Direction & Oversight Joshua Gruber Project Manager Ben Brown Project Manager Housing Housing Program Management Implementation Objective_284b0017-3500-456f-9f29-91ef06314cba 8 Finance & Administrative Committee Direction & Oversight Missy Luick Project Manager Land Acquisition Update the Town's Land Acquisition Manual Goal_41b05160-24dd-48df-a0e0-74068720dece 8 FOCUS AREA: "RIGHT-SIZED" INFRASTRUCTURE ~ The Town of Hilton Head Island has purchased a significant amount of land throughout the Island for a variety of strategic purposes. These have included reducing traffic congestion, preserving open space, providing public access to or views of the water, and other similar actions that are in furtherance of the Town’s Comprehensive Plan. However, the Land Acquisition Manual that the Town utilizes to identify and acquire real property has not been updated since 2005 and does not fully reflect that current needs and goals of the Town. The document should be amended and be brought up to date with existing practices, processes, and policies. Finance & Administrative Committee Direction & Oversight Finance & Administrative Committee Direction & Oversight unnamed stakeholder Ben Brown Project Manager John Troyer Project Manager Updates Evaluate Land Acquisition Manual updates inclusive of parks, open space, conservation, town facilities, commercial redevelopment, workforce housing, development rights, preservation of historic neighborhoods, etc. Objective_1a45df2a-3171-4515-82d9-19f41af148ad 1 Finance & Administrative Committee Direction & Oversight Ben Brown Project Manager Funding Identify potential funding sources for Land Acquisition Program implementation. Objective_7228ad85-9556-48d5-b963-c24086523d0f 2 Finance & Administrative Committee Direction & Oversight John Troyer Project Manager Waste & Recycling Conduct a Strengths, Weaknesses, Opportunities and Threats (SWOT) of Hilton Head Island Solid Waste and Recycling Goal_0ca70d30-7456-4d95-871e-b51d5693230f 9 FOCUS AREA: ENVIRONMENTAL SUSTAINABILITY ~ The Town's Our Plan document lays out several goals related to increasing capacity for processing recyclable materials and ensuring the long-term viability of solid waste disposal for the Island. To achieve these objectives, the Town will need to work in coordination with Beaufort County as the agency responsible for household waste streams disposal for the entire county and jointly pursue opportunities that improve recycling and composting rates. [To be named] Recycling Beaufort County Waste Disposal Recycling Beaufort County Recycling Community Services and Public Safety Committee Direction & Oversight [To be named] Recycling [To be named] unnamed stakeholder Bryan McIlwee Project Manager SWOT Analysis Engage experts in the field of solid waste to assist the Town in performing a SWOT analysis. Objective_52e24123-34ae-4fd7-bcb1-d7b73b4cf206 1 Community Services and Public Safety Committee Direction & Oversight Bryan McIlwee Project Manager Education & Promotion Pursue promotional and educational efforts to foster recycling, composting, and litter control. Objective_915da0a3-d69c-415c-9eeb-0881ee484451 2 [To be named] Dialogue Engage in dialogue with Beaufort County regarding their long-range solid waste disposal and recycle programs. Objective_b60acbaf-8f4e-4f5c-a36b-ce41860dc868 3 If they undertake revisions or updates to their long-range plans, actively participate in such discussions in order to represent the goals of the Island in these plans. Beaufort County Waste Disposal Recycling Processing Center Propose discussions with Beaufort County regarding the potential creation of an off-Island materials processing center that would facilitate increased recycling rates from within the Town and the greater region. Objective_45bb6ae7-d6fb-4d2e-8aad-7c9cac5d9289 4 Beaufort County Recycling Composting Examine the creation of composting models at highly visible sites around the Town. Objective_e00f4f4a-0ded-4c8b-a611-f11f5839f291 5 [To be named] Recycling Town Code Evaluate the need to amend Town Code utilizing data obtained as part of the SWOT analysis. Objective_bbcf014c-5f50-409e-bfd3-87097fd43f33 6 [To be named] Recycling DMO Implement the Destination Marketing Organization (DMO) Marketing Plan & Measure Performance Goal_54b54405-64e2-4f2f-ac81-a3efb3f66c66 10 FOCUS AREA: REVITALIZE & MODERNIZE THE ECONOMY ~ Work with the Town’s authorized Destination Marketing Organization to adopt and implement an effective marketing plan that places an emphasis on positive community attributes of Hilton Head Island as a place to live, work, and play. Identify any necessary changes and ensure that Town Council feedback is incorporated into the annual marketing plan. Monitor the performance of the Town’s authorized Destination Marketing Organization partner with DMO staff to assess performance against stated goals. Finance & Administrative Committee Direction & Oversight [To be named] USCB Ecotourism Marketing Materials [To be named] [To be named] DMO Marketing Council [To be named] Kelly Spinella Project Manager Contract Survey current metrics required by the DMO contract and analyze to achieve Town goals. Objective_26b90638-ccb7-4254-a661-5a4297cce19a 1 [To be named] Metrics Review any metrics recommendations/changes with DMO. Objective_099007de-cc53-4625-aff0-54185a52b050 2 [To be named] Marketing Plan Support DMO Marketing Council in creation of marketing plan to ensure that correct performance measurements are being included and achieved. Objective_8cbee115-1f4e-4527-b186-71c83feae86d 3 DMO Marketing Council Performance Continue monitoring DMO performance and achievement of identified performance measures. Objective_e89732a5-56f5-4c94-b7c5-b28ba31adf46 4 [To be named] Tourism Include Ecotourism (with Assistance from USCB and others), Cultural Tourism, Wellness Tourism, and Sports Tourism into DMO Marketing Materials. Objective_fca39f8d-f2a2-4504-bcbe-2ae625d6c238 5 Finance & Administrative Committee Direction & Oversight USCB Ecotourism Marketing Materials Kelly Spinella Project Manager Revenue & Funding Assess Alternative Revenue Sources and Funding Opportunities Goal_9077666e-ee8a-4ece-8dbb-162a695859bf 11 FOCUS AREA: PURSUIT OF EXCELLENCE ~ In order to support the long-term financial stability of the Town, utilize all available resources at the federal, state and local levels to identify and obtain alternative sources of revenue, grant funding, or other project funding so as to support the strategic goals and objectives of the Town, its organizational operations and its Capital Improvement Plans. Finance & Administrative Committee Direction & Oversight Finance & Administrative Committee Direction & Oversight Finance & Administrative Committee Direction & Oversight Finance & Administrative Committee Direction & Oversight Finance & Administrative Committee Direction & Oversight Beaufort County Greenspace Sales Taxation Finance & Administrative Committee Direction & Oversight Finance & Administrative Committee Direction & Oversight Finance & Administrative Committee Direction & Oversight John Troyer Project Manager John Troyer Project Manager John Troyer Project Manager John Troyer Project Manager Jeff Netzinger Project Manager unnamed stakeholder John Troyer Project Manager John Troyer Project Manager John Troyer Project Manager Land Acquisition Establish Land Acquisition Funding Strategies Objective_1ee57e3d-36fb-46ed-a14b-1dd0632a584c 1 11.1.1 Beaufort County Greenspace Sales Tax Program Finance & Administrative Committee Direction & Oversight Beaufort County Greenspace Sales Taxation John Troyer Project Manager Referendum Questions Assessment of Voter Referendum Questions Objective_4fa80bf6-d450-41a5-ae08-10acab0c9492 2 Finance & Administrative Committee Direction & Oversight John Troyer Project Manager Workforce Housing Identify Dedicated Funding for Workforce Housing Initiatives Objective_e315b974-33df-4088-9a0c-81c91967b5da 3 Finance & Administrative Committee Direction & Oversight John Troyer Project Manager Mid-Island TIF Evaluate Mid-Island Tax Increment Financing (TIF) District Creation Objective_7c08fbc1-b33d-4d83-b6c6-a403e928adc8 4 Finance & Administrative Committee Direction & Oversight John Troyer Project Manager Development Permit Fees Assess Development Permit Fees and Propose Necessary Adjustments Objective_2b543c50-ff19-4952-9c97-65a55cff0b0f 5 Finance & Administrative Committee Direction & Oversight John Troyer Project Manager Stormwater Conduct a Stormwater Utility Rate Study Objective_66e06852-9b31-4e2b-b6a3-412ce871e4d3 6 Finance & Administrative Committee Direction & Oversight Jeff Netzinger Project Manager Municipal Bonds Assess Municipal Bonding Capabilities Objective_dacb5789-fca7-4cdd-acf8-343c5efc8825 7 11.7.1 Installment Purchase Revenue Bonds Finance & Administrative Committee Direction & Oversight John Troyer Project Manager Accommodations Tax Adopt an Accommodations Tax Funding Policy Objective_2e9152a4-e6c6-48b4-a67d-a198b3856659 8 Finance & Administrative Committee Direction & Oversight John Troyer Project Manager Short-Term Rentals Conduct a Short-Term Rental program assessment Goal_83779140-1daf-4b0f-b102-3fa29d578d54 12 FOCUS AREA: PURSUIT OF EXCELLENCE ~ Conduct a Short-Term Rental program assessment that evaluates the short-term rental program effectiveness on addressing the negative impacts to neighborhoods including environmental impacts, demands on Fire and Rescue services, impacts to public utilities and infrastructure, and impacts of land use intensity. Program assessment will include data on the volume, location, type, and size of short-term rentals on Hilton Head Island in order to better understand, plan, and manage short-term rentals, and to determine if further regulation is necessary. Public Planning Committee Direction & Oversight unnamed stakeholder April Akins Project Manager [To be named] Data Review data obtained through the Town's short-term rental software and evaluate permits, location, and magnitude of short-term rentals within the Town. Objective_a6861797-fb94-421e-9849-dc16ee0403d9 1 Public Planning Committee Direction & Oversight April Akins Project Manager Permitting & Violations Review short-term rental permit program efficacy through evaluation of reported violations of the short-term rental requirements and propose necessary adjustments. Objective_e8c41af7-c96e-4d16-b445-b8ff9e4a6afc 2 [To be named] Gullah Geechee Plan Complete Implementation of the Gullah Geechee Task Force Work Plan Goal_8f359935-9135-4370-917e-3492ae4da0d2 13 FOCUS AREA: INCLUSIVE COMMUNITY ~ Implement the Framework for the Top 16 Priority Projects from the Gullah Geechee Preservation Report Recommendations as approved by Town Council in 2019. Define the critical path for the remaining recommendations from the report. Gullah Geechee Task Force Public Planning Committee Direction & Oversight Krishana Perry Project Manager [To be named] unnamed stakeholder Projects Framework for the Top 16 Priority Projects Objective_af388443-b073-4d87-8792-65289c88d1dc 1 unnamed stakeholder Recommendations Define the critical path for remaining 20 recommendations Objective_9188e89b-885c-46c2-9b0d-4d0d75c5fa53 2 [To be named] St. James Baptist Church Facilitate Relocation of the Historic St. James Baptist Church to Mitigate Impacts Generated from Airport Operations and Corresponding Safety Concerns Goal_a49481d7-7b83-47a3-b641-6cd82e6fe7ba 14 FOCUS AREA: CONNECTED COMMUNITY ~ The Hilton Head Airport has been actively working to retain and attract new commercial airline services. This has included taking actions to ensure that regional business jets can operate from this facility. The Historic St. James Baptist Church has been directly impacted by the increase in airport operations that has resulted from the ability to support regional business jets. The Town has therefore committed to assisting St. James Baptist Church in the successful relocation of its congregation to a mutually agreed upon location that will meet the current and future needs of the church. St. James Baptist Church [To be named] Beaufort County Grant Funding Finance & Administrative Committee Direction & Oversight [To be named] Zenos Morris Project Manager Relocation Plan Work cooperatively with the leadership from the St. James Baptist Church, Beaufort County, the Hilton Head Island Airport, and the Town of Hilton Head Island to submit an agreed upon relocation plan for consideration by the Federal Aviation Administration. Objective_fa85a84f-1274-4555-8826-004c5b45ea6e 1 Finance & Administrative Committee Direction & Oversight Zenos Morris Project Manager FAA Submission Monitor Status of FAA submission and provide supplemental information or responses as may be necessary for continued evaluation of the joint proposal. Objective_b908105c-68ad-4c93-ade3-d1039956bbb8 2 [To be named] Grant Funding If the joint relocation plan is approved by the FAA, work with Beaufort County to provide the church with the grant funding sufficient to allow commencement and construction of the relocated facility. Objective_b4c55a42-184c-414a-a414-9d0c5290c229 3 Beaufort County Grant Funding Construction Following approval by the FAA of the relocation plan, assist the Church is the steps necessary to construct a new church facility that will accomplish the approved relocation efforts. Objective_f0a87ee0-4e2e-48a9-9343-19c7b30cd7ec 4 [To be named] Beach Parks Implement Beach Park Enhancements Goal_6ea6e068-7e5a-45fd-8046-f8bdbfb0bf82 15 FOCUS AREA: PURSUIT OF EXCELLENCE ~ The Town has over 12 miles of pristine beaches that are routinely identified as being some of, if not the best in the world. This precious resource serves one the most cherished amenities for both Island residents and visitors. The Town must ensure that it maintains the quality of the beach going experience through the development of a comprehensive enhancement plan that will identify physical infrastructure needs of its beach facilities, improvements and upgrades of existing facilities, and take steps necessary to ensure that the public experiences a safe and consistently memorable day at the beach. Community Services and Public Safety Committee Direction & Oversight Community Services and Public Safety Committee Direction & Oversight SC Department of Health & Environmental Control Regulation Community Services and Public Safety Committee Direction & Oversight Bryan McIlwee Project Manager Joshua Gruber Project Manager Jeff Buckalew Project Manager Beach Parking Master Plan Bryan McIlwee Project Manager unnamed stakeholder Master Plan Establish a Beach Master Plan Objective_a3f9fb5e-9ac9-46e8-a89f-a9a02d8b472e 1 Community Services and Public Safety Committee Direction & Oversight Jeff Buckalew Project Manager Beach Parking Master Plan Bryan McIlwee Project Manager Shuttle Services Enhance Beach Shuttle Services -island mobility/connectivity to beaches, parking, employment, and businesses Objective_473b78ad-fc2c-455c-884d-f81ef222b740 2 Community Services and Public Safety Committee Direction & Oversight Bryan McIlwee Project Manager Regulations Consider Beach Experience Regulations - Fishing, Tents, Smoking, Emergency Access Routes, Facility Hours of Operation, Parking Management, Boat Storage on Beach, etc. Objective_5ae67372-1673-466e-969a-53894db457ab 3 SC Department of Health & Environmental Control Regulation Community Services and Public Safety Committee Direction & Oversight Joshua Gruber Project Manager StrategyPlan_4f4001e8-5dd4-4db3-a828-d565673fd71a 2023-01-01 2025-12-31 2025-12-24 https://www.stratnavapp.com/StratML/Part1/4f4001e8-5dd4-4db3-a828-d565673fd71a Submitter_4f4001e8-5dd4-4db3-a828-d565673fd71a Owen Ambur