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<StrategicPlan>
  <Name>SCDPRT Accountability Report: Fiscal Year 2017-2018</Name>
  <Description>
  </Description>
  <OtherInformation>
  </OtherInformation>
  <!--Strategic Plan Core-->
  <StrategicPlanCore>
    <Organization>
      <Name>South Carolina Department of Parks, Recreation &amp; Tourism</Name>
      <Acronym>SCDPRT</Acronym>
      <Identifier>Organization_e9b85c17-56c9-4124-9117-9e27343c0043</Identifier>
      <Description>
      </Description>
      <Stakeholder StakeholderTypeType="Individual">
        <Name>Duane Parrish</Name>
        <Description>Director</Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
    </Organization>
    <Vision>
      <Description>Grow the state. (the economy, jobs, the product base, etc.) Enhance the authentic experiences. (Remain true to what makes South Carolina special.) Sustain the resources. (Protect and preserve.) Lead the way.</Description>
      <Identifier>Vision_59a3ba69-8032-4786-ba2d-b4c8b03f5b71</Identifier>
    </Vision>
    <Mission>
      <Description>To grow South Carolina’s economy by fostering sustainable tourism economic development and effectively marketing our state to increase visitation and improve the quality of life for all South Carolinians.</Description>
      <Identifier>Mission_59a3ba69-8032-4786-ba2d-b4c8b03f5b71</Identifier>
    </Mission>
    <Value>
      <Name>unnamed value</Name>
      <Description>
      </Description>
    </Value>
    <Goal>
      <Name>Agency Resources</Name>
      <Description>Stewardship of Agency Resources</Description>
      <Identifier>Goal_19597884-0344-45a6-98ef-a4e4d08b7d57</Identifier>
      <SequenceIndicator>1</SequenceIndicator>
      <OtherInformation>
      </OtherInformation>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>State Parks</Name>
        <Description>
        </Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>State Parks</Name>
        <Description>
        </Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Local DMOs</Name>
        <Description>
        </Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Individual">
        <Name>[To be named]</Name>
        <Description>
        </Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
      <Objective>
        <Name>State Parks</Name>
        <Description>Operate State Parks with Standard Business Management Practices</Description>
        <Identifier>Objective_5cdfdf1d-d46e-40e8-9250-92be1903795c</Identifier>
        <SequenceIndicator>1</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>State Parks</Name>
          <Description>
          </Description>
          <Role>
            <Name>[To be named]</Name>
          </Role>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Natural &amp; Cultural Resources</Name>
        <Description>Protect and Preserve Natural &amp; Cultural Resources in State Parks</Description>
        <Identifier>Objective_d3e8e6c3-b3b3-4e0f-9d73-64faadbfab8c</Identifier>
        <SequenceIndicator>2</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>State Parks</Name>
          <Description>
          </Description>
          <Role>
            <Name>[To be named]</Name>
          </Role>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Advertising</Name>
        <Description>Develop and Promote Cooperative Advertising Opportunities for Local DMOs</Description>
        <Identifier>Objective_dc3bdbc2-5823-4863-83b8-6a7f1415926d</Identifier>
        <SequenceIndicator>3</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Local DMOs</Name>
          <Description>
          </Description>
          <Role>
            <Name>[To be named]</Name>
          </Role>
        </Stakeholder>
      </Objective>
    </Goal>
    <Goal>
      <Name>Development &amp; Growth</Name>
      <Description>Encourage Business Development and Economic Growth</Description>
      <Identifier>Goal_bd6e2c12-cf46-40e5-98f5-c84c754dada4</Identifier>
      <SequenceIndicator>2</SequenceIndicator>
      <OtherInformation>
      </OtherInformation>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Local Governments</Name>
        <Description>
        </Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Film Industry</Name>
        <Description>
        </Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>DMOs</Name>
        <Description>
        </Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Tourists</Name>
        <Description>
        </Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Individual">
        <Name>[To be named]</Name>
        <Description>
        </Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
      <Objective>
        <Name>Film Industry</Name>
        <Description>Encourage Economic Growth for the State's Film Industry through Project Recruitment</Description>
        <Identifier>Objective_bdb29daa-8425-47a6-90fe-a00fb605709d</Identifier>
        <SequenceIndicator>1</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Film Industry</Name>
          <Description>
          </Description>
          <Role>
            <Name>[To be named]</Name>
          </Role>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Assistance</Name>
        <Description>Provide Assistance to Local Governments and DMOs for Tourism and Recreation Development</Description>
        <Identifier>Objective_f021723f-e35e-437b-bac3-92f9dbd652e7</Identifier>
        <SequenceIndicator>2</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Local Governments</Name>
          <Description>
          </Description>
          <Role>
            <Name>[To be named]</Name>
          </Role>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>DMOs</Name>
          <Description>
          </Description>
          <Role>
            <Name>[To be named]</Name>
          </Role>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Tourism</Name>
        <Description>Grow South Carolina's Tourism Economy</Description>
        <Identifier>Objective_d48907a0-f53d-45f6-8bbe-892a38407769</Identifier>
        <SequenceIndicator>3</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Tourists</Name>
          <Description>
          </Description>
          <Role>
            <Name>[To be named]</Name>
          </Role>
        </Stakeholder>
      </Objective>
    </Goal>
    <Goal>
      <Name>Marketing</Name>
      <Description>Effectively Market South Carolina as a Travel Destination</Description>
      <Identifier>Goal_257614df-1fcc-49e0-be40-5ea510575712</Identifier>
      <SequenceIndicator>3</SequenceIndicator>
      <OtherInformation>
      </OtherInformation>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>State Parks Visitors</Name>
        <Description>
        </Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Welcome Center Visitors</Name>
        <Description>
        </Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Individual">
        <Name>[To be named]</Name>
        <Description>
        </Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Individual">
        <Name>[To be named]</Name>
        <Description>
        </Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
      <Objective>
        <Name>Leisure</Name>
        <Description>Engage Consumers through SCPRT's Leisure Marketing Program</Description>
        <Identifier>Objective_598a1c2c-4872-493c-b6fd-1e8ceb3bb6d3</Identifier>
        <SequenceIndicator>1</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
        <Stakeholder StakeholderTypeType="Individual">
          <Name>[To be named]</Name>
          <Description>
          </Description>
          <Role>
            <Name>[To be named]</Name>
          </Role>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Travel Assistance</Name>
        <Description>Provide Travel Assistance to Welcome Center Visitors</Description>
        <Identifier>Objective_b59e796c-451a-4b39-8649-c74d1140e52f</Identifier>
        <SequenceIndicator>2</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Welcome Center Visitors</Name>
          <Description>
          </Description>
          <Role>
            <Name>[To be named]</Name>
          </Role>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Marketing</Name>
        <Description>Engage Existing and Potential State Parks Visitors through Marketing</Description>
        <Identifier>Objective_40df05c2-f670-4c16-990c-9bc74e1e80de</Identifier>
        <SequenceIndicator>3</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>State Parks Visitors</Name>
          <Description>
          </Description>
          <Role>
            <Name>[To be named]</Name>
          </Role>
        </Stakeholder>
      </Objective>
    </Goal>
    <Goal>
      <Name>Education, Training &amp; Human Development</Name>
      <Description>[To be described]</Description>
      <Identifier>Goal_1093c05b-ce31-4add-b4b3-a162307fc227</Identifier>
      <SequenceIndicator>4</SequenceIndicator>
      <OtherInformation>
      </OtherInformation>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Film Industry</Name>
        <Description>
        </Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Students</Name>
        <Description>
        </Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>South Carolina State Parks</Name>
        <Description>
        </Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Individual">
        <Name>[To be named]</Name>
        <Description>
        </Description>
        <Role>
          <Name>[To be named]</Name>
        </Role>
      </Stakeholder>
      <Objective>
        <Name>Film Industry</Name>
        <Description>Develop the State's Film Industry through Educational and Training Opportunities</Description>
        <Identifier>Objective_4c0d8415-c611-4652-a6e8-64d3a076f195</Identifier>
        <SequenceIndicator>1</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Film Industry</Name>
          <Description>
          </Description>
          <Role>
            <Name>[To be named]</Name>
          </Role>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Educational Opportunities</Name>
        <Description>Provide Educational Opportunities for Students at South Carolina State Parks</Description>
        <Identifier>Objective_5ca22a09-7815-442e-9e19-c21aadef8c77</Identifier>
        <SequenceIndicator>2</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>South Carolina State Parks</Name>
          <Description>
          </Description>
          <Role>
            <Name>[To be named]</Name>
          </Role>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Students</Name>
          <Description>
          </Description>
          <Role>
            <Name>[To be named]</Name>
          </Role>
        </Stakeholder>
      </Objective>
    </Goal>
  </StrategicPlanCore>
  <!--Administrative Information-->
  <AdministrativeInformation>
    <Identifier>StrategyPlan_59a3ba69-8032-4786-ba2d-b4c8b03f5b71</Identifier>
    <StartDate>2018-07-01</StartDate>
    <EndDate>2019-06-30</EndDate>
    <PublicationDate>2025-12-23</PublicationDate>
    <Source>https://www.stratnavapp.com/StratML/Part1/59a3ba69-8032-4786-ba2d-b4c8b03f5b71/Styled</Source>
    <Submitter>
      <Identifier>Submitter_59a3ba69-8032-4786-ba2d-b4c8b03f5b71</Identifier>
      <GivenName>Owen</GivenName>
      <Surname>Ambur</Surname>
      <PhoneNumber>
      </PhoneNumber>
      <EmailAddress>
      </EmailAddress>
    </Submitter>
  </AdministrativeInformation>
</StrategicPlan>