SCDPRT Accountability Report: Fiscal Year 2017-2018 South Carolina Department of Parks, Recreation & Tourism SCDPRT Organization_e9b85c17-56c9-4124-9117-9e27343c0043 Duane Parrish Director [To be named] Grow the state. (the economy, jobs, the product base, etc.) Enhance the authentic experiences. (Remain true to what makes South Carolina special.) Sustain the resources. (Protect and preserve.) Lead the way. Vision_59a3ba69-8032-4786-ba2d-b4c8b03f5b71 To grow South Carolina’s economy by fostering sustainable tourism economic development and effectively marketing our state to increase visitation and improve the quality of life for all South Carolinians. Mission_59a3ba69-8032-4786-ba2d-b4c8b03f5b71 unnamed value Agency Resources Stewardship of Agency Resources Goal_19597884-0344-45a6-98ef-a4e4d08b7d57 1 State Parks [To be named] State Parks [To be named] Local DMOs [To be named] [To be named] [To be named] State Parks Operate State Parks with Standard Business Management Practices Objective_5cdfdf1d-d46e-40e8-9250-92be1903795c 1 State Parks [To be named] 1 State Parks Total Volunteer Hours Hours PerformanceIndicator_293403c1-fd76-4f99-b0fe-31dbcc34ffd6 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: State Park Staff submits to State Park Central Office Weekly Calculation Method: Meaningful Use of Measure: Indicates public support of State Parks 2018-07-01 0 Base: 106,765 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a 1a7fdae1-8270-4e5a-a8e5-269adde92114 1 State Parks Corporate/Private Donations Dollars PerformanceIndicator_948ad894-92fb-4f6f-963a-c1bcea0fc25b Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: Data is collected and maintained by SCPRT staff on an internal network drive Calculation Method: Meaningful Use of Measure: Indicates levels and trends of corporate or private support for State Parks 2018-07-01 144448 Base: $144,448.00 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a 94d05c95-80f9-40ae-9793-ec426d9be89b 1 State Parks Total Revenue Dollars PerformanceIndicator_066651de-ffaf-4e23-9f74-68cdcb1a3ce4 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: State Park Staff submit to Central Office Finance, Reported to SCEIS Daily Calculation Method: Meaningful Use of Measure: Provides overview and tracking of State Parks' financial performance 2018-07-01 30683592 Base: $30,683,592.00 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 28000000 Target: $28,000,000.00 fd3110d6-8c12-48c8-9815-6e87427fb708 1 State Parks Campsite Occupancy Percentage PerformanceIndicator_30a1f0a1-5dc0-4950-8ba1-898c51abf3ea Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: Central Reservation System, Data Available Daily Calculation Method: (Room Nights Sold/Total Available Room Nights)*100 Meaningful Use of Measure: Provides information on overnight visitation trends in State Parks and informs rate adjustment decisions 2018-07-01 36.72 Base: 36.72% 2018-07-01 2019-06-30 40 Target: 40.00% 2018-07-01 2019-06-30 0 Actual: TBD 04125e5c-4831-4aba-b723-b16dadbb7076 1 State Parks Golf Rounds Number PerformanceIndicator_25af3ddc-ef77-4c8f-b6f4-f3632e3c9f0a Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: Central Reservation System, Data Available Daily Calculation Method: Meaningful Use of Measure: Provides information on usage of Golf Courses at Cheraw and Hickory Knob State Parks 2018-07-01 34772 Base: 34,772 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 36000 Target: 36,000 9e3eaf10-4859-4b2d-9860-eca308153745 1 State Parks Operational Self Sufficiency Percentage PerformanceIndicator_ced4abdb-5f7f-445e-b07f-f689af43db2b Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: State Park Staff submit to Central Office Finance, Calculated Monthly Calculation Method: (Total State Parks Revenue/Total State Parks Expenditures)*100 Meaningful Use of Measure: Provides overview and tracking of State Parks' financial performance 2018-07-01 98.62 Base: 98.62% 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 96 Target: 96.00% dbde430b-baef-4a3a-9eb1-4471385ad56f 1 State Parks Admissions Revenue Dollars PerformanceIndicator_c39c352a-41b3-4185-88e9-7e67b33e79a8 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: State Park Staff submit to Central Office Finance, Reported to SCEIS Daily Calculation Method: Meaningful Use of Measure: Indicates day use visitation of State Parks 2018-07-01 6492694 Base: $6,492,694.00 2018-07-01 2019-06-30 6500000 Target: $6,500,000.00 2018-07-01 2019-06-30 0 Actual: TBD 81b98d81-c0dd-4536-b151-976a87a63aed 1 State Parks Cabin Occupancy Percentage PerformanceIndicator_6891d188-cc91-40f8-982a-99b23b8ecc02 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: Central Reservation System, Data Available Daily Calculation Method: (Room Nights Sold/Total Available Room Nights)*100 Meaningful Use of Measure: Provides information on overnight visitation trends in State Parks and informs rate adjustment decisions 2018-07-01 51.73 Base: 51.73% 2018-07-01 2019-06-30 55 Target: 55.00% 2018-07-01 2019-06-30 0 Actual: TBD 3c11fb1b-d844-4a8d-8f3e-cac7dbf0cedc 1 State Parks Lodge Room Occupancy Percentage PerformanceIndicator_46436ef0-14b9-4a89-829a-0f3f9ad59d4c Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: Central Reservation System, Data Available Daily Calculation Method: (Room Nights Sold/Total Available Room Nights)*100 Meaningful Use of Measure: Provides information on overnight visitation trends in State Parks and informs rate adjustment decisions 2018-07-01 31.93 Base: 31.93% 2018-07-01 2019-06-30 33 Target: 33.00% 2018-07-01 2019-06-30 0 Actual: TBD f5ea1294-716f-46c4-8567-82787bbfbdf6 Natural & Cultural Resources Protect and Preserve Natural & Cultural Resources in State Parks Objective_d3e8e6c3-b3b3-4e0f-9d73-64faadbfab8c 2 State Parks [To be named] 1 Total Forest Restoration Acreage Acres PerformanceIndicator_943d7c25-4e1a-4a5e-8074-394f33c3ab68 Time Applicable: 07/01/17 - 06/30/18 Data Source and Availability: SCPRT enters information into internal database Calculation Method: Meaningful Use of Measure: Allows tracking of forest maintenance activities 2018-07-01 10444 Base: 10,444 2018-07-01 2019-06-30 0 Target: n/a 2018-07-01 2019-06-30 0 Actual: TBD 3d94883a-712d-4164-97ab-7819386b3644 1 Number of Sea Turtle Nests Number PerformanceIndicator_9ee769cb-b39c-45b0-a642-8d64db2e6658 Time Applicable: 07/01/17 - 06/30/18 Data Source and Availability: SCPRT enters information into internal database Calculation Method: Meaningful Use of Measure: Allows tracking of efforts to protect sea turtles 2018-07-01 195 Base: 195 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a e462dcae-2e01-4d6c-b7a5-5304c6d95170 1 Number of Red Cockaded Woodpecker Clusters Number PerformanceIndicator_885c15e8-fa33-4312-9224-3389df8ec24c Time Applicable: 07/01/17 - 06/30/18 Data Source and Availability: SCPRT enters information into internal database Calculation Method: Meaningful Use of Measure: Allows tracking of efforts to restore RCW habitats 2018-07-01 16 Base: 16 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a f6e9e591-424c-4bfa-ab16-341ecb5daad1 1 Number of Red Cockaded Woodpecker Fledglings Number PerformanceIndicator_14458cb1-0bee-440f-95b4-f3155aa30e69 Time Applicable: 07/01/17 - 06/30/18 Data Source and Availability: SCPRT enters information into internal database Calculation Method: Meaningful Use of Measure: Allows tracking of efforts to restore RCW habitats 2018-07-01 31 Base: 31 2018-07-01 2019-06-30 0 Target: n/a 2018-07-01 2019-06-30 0 Actual: TBD 294df4bc-fc9f-4dfb-a140-456d951bdeb1 1 New Forest Restoration Acreage Acres PerformanceIndicator_72382662-b5f5-4250-bbf5-69e199d0846f Time Applicable: 07/01/17 - 06/30/18 Data Source and Availability: SCPRT enters information into internal database Calculation Method: Meaningful Use of Measure: Allows tracking of forest maintenance activities 2018-07-01 3470 Base: 3,470 2018-07-01 2019-06-30 0 Target: n/a 2018-07-01 2019-06-30 0 Actual: TBD 2d5d0cfd-4aed-4c95-9c3a-c868af8c291e Advertising Develop and Promote Cooperative Advertising Opportunities for Local DMOs Objective_dc3bdbc2-5823-4863-83b8-6a7f1415926d 3 Local DMOs [To be named] 1 Visitors Guide Sales Total Dollars PerformanceIndicator_cf791c39-4b14-4207-92a7-994197edbb4a Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: Data is collected by vendor (Madden Media) and shared with SCPRT through yearly reports Calculation Method: Meaningful Use of Measure: Indicates effectiveness and usefulness of PRT's tourism advertising plan to local partners 2018-07-01 502677 Base: $502,677.00 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a 9b291654-8620-439e-859b-6dda5b658609 1 Leisure Website Advertising Sales Total Dollars PerformanceIndicator_0d00b080-3c95-444d-b1f4-fad3f0a8a229 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal network drive Calculation Method: Meaningful Use of Measure: Indicates effectiveness and usefulness of PRT's tourism advertising plan to local partners 2018-07-01 26500 Base: $26,500.00 2018-07-01 2019-06-30 0 Target: n/a 2018-07-01 2019-06-30 0 Actual: TBD fd7eb113-dd57-4ed0-bfb1-2f81c5ad6f27 1 State Parks Website Advertising Total Dollars PerformanceIndicator_32c7b8c3-186a-4d75-a483-260ae9b5cd7d Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal network drive Calculation Method: Meaningful Use of Measure: Indicates effectiveness and usefulness of PRT's tourism advertising plan to local partners 2018-07-01 15750 Base: $15,750.00 2018-07-01 2019-06-30 0 Target: n/a 2018-07-01 2019-06-30 0 Actual: TBD 54137654-9d78-45f6-9686-6b9429270172 1 Welcome Center Advertising Sales Total Dollars PerformanceIndicator_cd34cf81-b29f-445a-94d7-1864f3de2f19 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal network drive Calculation Method: Meaningful Use of Measure: Indicates effectiveness and usefulness of PRT's tourism advertising plan to local partners 2018-07-01 88442 Base: $88,442.00 2018-07-01 2019-06-30 0 Target: n/a 2018-07-01 2019-06-30 0 Actual: TBD 89711509-6b82-4e92-98ea-a52458a71e98 1 Cooperative Advertising Sales Total Dollars PerformanceIndicator_7daf7d60-3d29-47f1-9abe-9e1877c00dda Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal network drive Calculation Method: Meaningful Use of Measure: Indicates effectiveness and usefulness of PRT's tourism advertising plan to local partners 2018-07-01 267113 Base: $267,113.00 2018-07-01 2019-06-30 0 Target: n/a 2018-07-01 2019-06-30 0 Actual: TBD 3e8ac2a0-3859-474d-9c03-fcb4b7405345 Development & Growth Encourage Business Development and Economic Growth Goal_bd6e2c12-cf46-40e5-98f5-c84c754dada4 2 Local Governments [To be named] Film Industry [To be named] DMOs [To be named] Tourists [To be named] [To be named] [To be named] Film Industry Encourage Economic Growth for the State's Film Industry through Project Recruitment Objective_bdb29daa-8425-47a6-90fe-a00fb605709d 1 Film Industry [To be named] 1 Total Amount of Film-Related SC Spending (qualified spend only) Dollars PerformanceIndicator_379a6c57-afc0-430b-884f-5c2e4cbd302d Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: Reported to SCPRT by Production Company at Project Completion, Data maintained on internal network drive Calculation Method: Meaningful Use of Measure: Indicates effect of film incentives on local business 2018-07-01 0 Base: Currently Unavailable 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a adb8d55e-7116-4029-b58d-9533f785b9b1 1 Total Number of Film-Related Hotel Nights Number PerformanceIndicator_ecc034ed-4721-43cc-a1f6-7647f3dbff15 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: Reported to SCPRT by Production Company at Project Completion, Data maintained on internal network drive Calculation Method: Meaningful Use of Measure: Indicates effect of film incentives on local business 2018-07-01 0 Base: Currently Unavailable 2018-07-01 2019-06-30 0 Target: n/a 2018-07-01 2019-06-30 0 Actual: TBD 9bd98877-7182-4546-b750-64f99db953ca 1 Total Number of SC Film Hires Number PerformanceIndicator_14e95220-1191-448f-845e-6a9741c7fca8 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: Reported to SCPRT by Production Company at Project Completion, Data maintained on internal network drive Calculation Method: Meaningful Use of Measure: Indicates effect of film incentives on employment of SC-based crew 2018-07-01 0 Base: Currently Unavailable 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a c0f41a2f-ca97-4b46-868d-91999295372b Assistance Provide Assistance to Local Governments and DMOs for Tourism and Recreation Development Objective_f021723f-e35e-437b-bac3-92f9dbd652e7 2 Local Governments [To be named] DMOs [To be named] 1 Number of Tourism Advertising Grants Number PerformanceIndicator_35d8d5aa-063a-4c4f-b0ef-c060e502fc89 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal database Calculation Method: Meaningful Use of Measure: Determines effectiveness of SCPRT's grant programs 2018-07-01 71 Base: 71 2018-07-01 2019-06-30 0 Target: n/a 2018-07-01 2019-06-30 0 Actual: TBD ba2c351e-0e10-474e-a4ef-02e76a9d708a 1 Number of Recreational Trails Program Grants Number PerformanceIndicator_5226deaa-1da0-4102-b8d1-f398056a5099 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal database Calculation Method: Meaningful Use of Measure: Determines effectiveness of SCPRT's grant programs 2018-07-01 19 Base: 19 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a 19213724-4cef-406e-88a9-1a94b513c700 1 Number of Sports Tourism Advertising & Recruitment Grants Number PerformanceIndicator_b755d624-1260-487c-b4ee-9760fa7ac8c2 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal database Calculation Method: Meaningful Use of Measure: Determines effectiveness of SCPRT's grant programs 2018-07-01 3 Base: 3 2018-07-01 2019-06-30 0 Target: n/a 2018-07-01 2019-06-30 0 Actual: TBD f3f6080b-0986-43cd-84ca-3f5c4477ea73 1 Number of Parks and Recreation Development Fund New Projects Number PerformanceIndicator_c72f24b2-2878-4e5a-bf85-5ed15819ec61 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal database Calculation Method: Meaningful Use of Measure: Determines effectiveness of SCPRT's grant programs 2018-07-01 145 Base: 145 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a 8a5919dd-6647-4aaa-8611-2893ee24c06d 1 Number of Undiscovered SC Enhancement Grants Number PerformanceIndicator_d4e78d71-4de8-4022-905a-eb5ddb2cb0ac Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal database Calculation Method: Meaningful Use of Measure: Determines effectiveness of SCPRT's grant programs 2018-07-01 2 Base: 2 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a 7695db87-ea38-44b1-8617-ed8e14e8d523 1 Number of Land and Water Conservation Fund Grants Number PerformanceIndicator_8fbd8440-bc11-4068-b637-e394cb14ff77 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal database Calculation Method: Meaningful Use of Measure: Determines effectiveness of SCPRT's grant programs 2018-07-01 12 Base: 12 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a c5921703-8d1e-4f87-ba8b-ab34c19dcb26 Tourism Grow South Carolina's Tourism Economy Objective_d48907a0-f53d-45f6-8bbe-892a38407769 3 Tourists [To be named] 1 Total State Admissions Tax Collections Dollars PerformanceIndicator_3451f23a-6628-445f-9276-0c7f5baaee25 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCDOR sends reports to SCPRT monthly Calculation Method: Meaningful Use of Measure: Provides insights on tourism economic trends in the state used to inform agency decisions for tourism marketing 2018-07-01 39505146.46 Base: $39,505,146.46 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a 10adf382-526c-41c7-b955-2bd6dd432618 1 Total State Accommodations Tax Collections Dollars PerformanceIndicator_7abef256-86bf-4d24-993d-058f234830d8 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCDOR sends reports to SCPRT monthly Calculation Method: Meaningful Use of Measure: Provides insights on tourism economic trends in the state used to inform agency decisions for tourism marketing 2018-07-01 72032863.09 Base: $72,032,863.09 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a cce66fba-f681-4780-8376-19b9d1b0d7a4 1 Statewide Hotel RevPAR Rate Dollars PerformanceIndicator_07b3b2d3-63ba-4cad-b072-7e2b0ebee21f Time Applicable: 01/01/2018 - 12/31/2018 Data Source and Availability: Smith Travel Research sends weekly and monthly reports to SCPRT Calculation Method: Meaningful Use of Measure: Provides insights on tourism economic trends in the state used to inform agency decisions for tourism marketing 2018-12-31 73.11 Base: $73.11 2018-01-01 2018-12-31 73.11 Target: $73.11 2018-01-01 2018-12-31 0 Actual: TBD b5436e26-70bd-409a-9bbe-f68e1661594c 1 Statewide Hotel Occupancy Rate Percentage PerformanceIndicator_4aab7611-7630-42c0-a780-34bc6706281d Time Applicable: 01/01/2018 - 12/31/2018 Data Source and Availability: Smith Travel Research sends weekly and monthly reports to SCPRT Calculation Method: Meaningful Use of Measure: Provides insights on tourism economic trends in the state used to inform agency decisions for tourism marketing 2018-12-31 64.2 Base: 64.20% 2018-01-01 2019-06-30 0 Actual: TBD 2018-01-01 2019-12-31 64 Target: 64.00% 4acc3789-5f10-44e6-a8f2-1f3b7f999932 Marketing Effectively Market South Carolina as a Travel Destination Goal_257614df-1fcc-49e0-be40-5ea510575712 3 State Parks Visitors [To be named] Welcome Center Visitors [To be named] [To be named] [To be named] [To be named] [To be named] Leisure Engage Consumers through SCPRT's Leisure Marketing Program Objective_598a1c2c-4872-493c-b6fd-1e8ceb3bb6d3 1 [To be named] [To be named] 1 Number of Total Trips Generated by Advertising Number PerformanceIndicator_d3db55b8-a760-44ab-b7fa-defea7245509 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SMARI (Research Vendor) sends reports to SCPRT yearly Calculation Method: Meaningful Use of Measure: Indicates market and cost effectiveness of PRT's advertising 2018-07-01 1230000 Base: 1,230,000 2018-07-01 2019-06-30 0 Target: n/a 2018-07-01 2019-06-30 0 Actual: TBD fa444f8c-4f11-4e6d-9f0f-c77737ac8014 1 Number of Undiscovered Trips Generated by Advertising Number PerformanceIndicator_68e4a5f6-ca2b-4e09-ad99-6cfda81f6049 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SMARI (Research Vendor) sends reports to SCPRT yearly Calculation Method: Meaningful Use of Measure: Indicates market and cost effectiveness of PRT's advertising 2018-07-01 0 Base: 608,000 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a cd0ade98-668d-4a35-a7b2-0a3d9ca5b3fe 1 Percent of Leisure Travel Ad-Aware Households in Target Markets Percentage PerformanceIndicator_b9cf888f-123c-40a7-914f-741c91d2ac2f Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SMARI (Research Vendor) sends reports to SCPRT yearly Calculation Method: Meaningful Use of Measure: Indicates market and cost effectiveness of PRT's advertising 2018-07-01 49 Base: 49% 2018-07-01 2019-06-30 39 Target: 39% 2018-07-01 2019-06-30 0 Actual: TBD ef514c8a-bf48-4a05-b02e-317e2e014bb9 Travel Assistance Provide Travel Assistance to Welcome Center Visitors Objective_b59e796c-451a-4b39-8649-c74d1140e52f 2 Welcome Center Visitors [To be named] 1 Number of Total Welcome Center Visitors (by door count) Number PerformanceIndicator_58e3ca1f-9500-4de8-a013-ce1b4dc7105a Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal database Calculation Method: Meaningful Use of Measure: Provides information on visitor behavior and travel patterns 2018-07-01 3232816 Base: 3,232,816 2018-07-01 2019-06-30 0 Target: n/a 2018-07-01 2019-06-30 0 Actual: TBD 9bb68e76-1abf-46ab-9955-783ac74d3e45 1 Overall Welcome Center Visitor Experience Rating (Five Point Scale) Rating PerformanceIndicator_3ed0d7ee-98cb-47bd-b737-b873e15e54e7 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal database Calculation Method: Meaningful Use of Measure: Provides information on visitor experience with WC staff and facilities 2018-07-01 0 Base: 4.89 2018-07-01 2019-06-30 0 Target: 4.5 2018-07-01 2019-06-30 0 Actual: TBD b72cab6c-2031-4a0a-9dba-e4b101d7d364 1 Welcome Center Accommodations Reservations Number PerformanceIndicator_b84c019c-5e31-4ac8-a5d7-1dea6c8d70b1 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal database Calculation Method: Meaningful Use of Measure: Provides information on visitor behavior and travel patterns 2018-07-01 0 Base: 12,687 2018-07-01 2019-06-30 0 Target: n/a 2018-07-01 2019-06-30 0 Actual: TBD f91f3679-33dd-40de-ac9c-a41e0ead2397 1 Welcome Center Attractions Reservations Number PerformanceIndicator_70c63cdf-c5ec-498a-97b5-dad8f4f102be Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal database Calculation Method: Meaningful Use of Measure: Provides information on visitor behavior and travel patterns 2018-07-01 0 Base: 4,759 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a 7246004a-5f8a-4c2b-8942-08611d95d872 1 Number of Guests Assisted Number PerformanceIndicator_a80068c0-718d-4795-b8b1-d5a91dc62d4d Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal database Calculation Method: Meaningful Use of Measure: Provides information on visitor behavior and travel patterns 2018-07-01 0 Base: 1,346,367 2018-07-01 2019-06-30 0 Target: n/a 2018-07-01 2019-06-30 0 Actual: TBD 9c7d7748-103d-4ef6-bf5a-b466d6b00afc Marketing Engage Existing and Potential State Parks Visitors through Marketing Objective_40df05c2-f670-4c16-990c-9bc74e1e80de 3 State Parks Visitors [To be named] 1 Number of State Parks User Who Have Completed the Ultimate Outsider Challenge Number PerformanceIndicator_f756a65a-21f2-47ae-b209-bcdb2f3575ea Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal database Calculation Method: Meaningful Use of Measure: Indicates effectiveness of State Parks Marketing 2018-07-01 0 Base: 875 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a 3f83531e-f1b0-4701-90c9-94a736f36af9 1 Number of State Parks Visits Generated by Advertising Number PerformanceIndicator_73d86f49-d57c-4529-8bb9-97942a5a4854 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SMARI (Research Vendor) sends reports to SCPRT yearly Calculation Method: Meaningful Use of Measure: Indicates effectiveness of State Parks Marketing 2018-07-01 0 Target: n/a 2019-06-30 2018-07-01 0 Base: n/a 2018-07-01 2019-06-30 0 Actual: TBD 06c8547b-73d2-44c5-89da-6b4ac573576b 1 State Parks Advertising Awareness Percentage Percentage PerformanceIndicator_bc06a98f-157c-466a-9f86-fecc7c6203d4 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SMARI (Research Vendor) sends reports to SCPRT yearly Calculation Method: Meaningful Use of Measure: Indicates effectiveness of State Parks Marketing 2018-07-01 0 Base: n/a 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a e77fc0bc-af87-4d0a-9209-d8cdff44a1c8 Education, Training & Human Development [To be described] Goal_1093c05b-ce31-4add-b4b3-a162307fc227 4 Film Industry [To be named] Students [To be named] South Carolina State Parks [To be named] [To be named] [To be named] Film Industry Develop the State's Film Industry through Educational and Training Opportunities Objective_4c0d8415-c611-4652-a6e8-64d3a076f195 1 Film Industry [To be named] 1 Number of Educational/Training Workshops Conducted Number PerformanceIndicator_b255f274-6091-485f-9e76-761ad0cb60b8 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal database Calculation Method: Meaningful Use of Measure: Measures effectiveness of Film Commission educational programming 2018-07-01 0 Base: 1 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a de493311-80c3-4a9a-8721-6fbde8af0ec4 1 Number of Production Fund Grants Awarded Number PerformanceIndicator_3bb81d78-acaf-4986-a700-710a10000064 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal database Calculation Method: Meaningful Use of Measure: Measures effectiveness of Film Commission educational programming 2018-07-01 0 Base: 2 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a 99ade6f7-c77a-4902-b90b-fca26d4c3d58 1 Number of Workshops Participants Number PerformanceIndicator_5172d5c0-2c3f-42dc-9b21-0e6ccc3d5ce8 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal database Calculation Method: Meaningful Use of Measure: Measures effectiveness of Film Commission educational programming 2018-07-01 0 Base: 52 2018-07-01 2019-06-30 0 Target: n/a 2018-07-01 2019-06-30 0 Actual: TBD 97660f5d-6f5f-47b8-a935-6aed6f7fb493 Educational Opportunities Provide Educational Opportunities for Students at South Carolina State Parks Objective_5ca22a09-7815-442e-9e19-c21aadef8c77 2 South Carolina State Parks [To be named] Students [To be named] 1 Discover Carolina Family Program Attendance Number PerformanceIndicator_14dda8ec-d0e0-4d13-9b8f-a866a94a009a Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal database Calculation Method: Meaningful Use of Measure: Measures effectiveness of State Parks educational programming 2018-07-01 0 Base: 511,764 2018-07-01 2019-06-30 0 Target: n/a 2018-07-01 2019-06-30 0 Actual: TBD 402688e3-356a-4356-bea0-0761eea5e440 1 Discover Carolina Educational Program Attendance Number PerformanceIndicator_8042e5e4-7dbb-4bcd-b0f3-080483bb9b21 Time Applicable: 07/01/18 - 06/30/19 Data Source and Availability: SCPRT staff maintains this data on an internal database Calculation Method: Meaningful Use of Measure: Measures effectiveness of State Parks educational programming 2018-07-01 16885 Base: 16,885 2018-07-01 2019-06-30 0 Actual: TBD 2018-07-01 2019-06-30 0 Target: n/a 77c14188-8aca-4171-91d4-7bf94dd3bc8d StrategyPlan_59a3ba69-8032-4786-ba2d-b4c8b03f5b71 2018-07-01 2019-06-30 2025-12-24 https://www.stratnavapp.com/StratML/Part2/59a3ba69-8032-4786-ba2d-b4c8b03f5b71/Styled Submitter_59a3ba69-8032-4786-ba2d-b4c8b03f5b71 Owen Ambur