<?xml version="1.0" encoding="utf-8"?>
<?xml-stylesheet type='text/xsl' href='/Content/StratML.xslt'?>
<PerformancePlanOrReport>
  <Name>StratNavApp</Name>
  <Description>
  </Description>
  <OtherInformation>This report for StratNavApp was generated by StratNavApp.</OtherInformation>
  <!--Strategic Plan Core-->
  <StrategicPlanCore>
    <Organization>
      <Name>StratNavApp</Name>
      <Acronym>SNA</Acronym>
      <Identifier>Organization_05e70e9d-f65c-4ad7-ae2f-e22d11022f6e</Identifier>
      <Description>StratNavApp is an online tool for collaborative strategy development and execution based on the Strategic Learning methodology and available at https://www.stratnavapp.com (It was originally called StrategicLearningApp, until April 2017).

StratNavApp is provided by Chris C Fox Consulting Limited</Description>
    </Organization>
    <Vision>
      <Description>For strategy development and execution to be widely recognised and practised as a formal and professional discipline, supported by digital tools.</Description>
      <Identifier>Vision_b2440d3f-3a8e-4c1f-bd03-f6750272031a</Identifier>
    </Vision>
    <Mission>
      <Description>To improve the quality of business strategy development and execution in all organisations.</Description>
      <Identifier>Mission_b2440d3f-3a8e-4c1f-bd03-f6750272031a</Identifier>
    </Mission>
    <Value>
      <Name>StratTech</Name>
      <Description>The development and execution of strategy and performance plans should benefit from technological innovation in the same way that other business processes do.</Description>
    </Value>
    <Value>
      <Name>Collaboration</Name>
      <Description>Groups of people working together produce more robust strategies than individuals working alone.</Description>
    </Value>
    <Value>
      <Name>Living Document</Name>
      <Description>Strategy should be a living process which permeates everything an organisation does, not a document which gathers dust on executives' shelves.</Description>
    </Value>
    <Value>
      <Name>Structure and discipline</Name>
      <Description>Strategy should exist as a tightly integrated set of mutually reinforcing policies and actions, not as a loose collection of vague ambitions and disconnected plans.</Description>
    </Value>
    <Goal>
      <Name>Pricing</Name>
      <Description>Make StratNavApp available at a variety of price points appealing to different classes of users</Description>
      <Identifier>Goal_138aa24a-4e07-4b22-93fd-94e9e1f00221</Identifier>
      <SequenceIndicator>1</SequenceIndicator>
      <OtherInformation>
      </OtherInformation>
      <Objective>
        <Name>Free</Name>
        <Description>Provide free access to casual and infrequent users</Description>
        <Identifier>Objective_9d668921-73cc-444c-ae52-1fbf49b4252e</Identifier>
        <SequenceIndicator>1</SequenceIndicator>
        <OtherInformation>Provide free access for users to create up to three strategies, supported by on-site advertising revenues.</OtherInformation>
      </Objective>
      <Objective>
        <Name>Enterprise</Name>
        <Description>Provide enterprise licenses for customisation and support</Description>
        <Identifier>Objective_6b9842f6-5b17-43ff-b2a8-26ebc35d19b8</Identifier>
        <SequenceIndicator>2</SequenceIndicator>
        <OtherInformation>Enterprise licenses build on the corporate license adding:
- White labelling and other customisations
- Training and support packages

Price on application.</OtherInformation>
      </Objective>
      <Objective>
        <Name>Premium</Name>
        <Description>Provide StrategicLearningApp for a small monthly fee for frequent and commercial users</Description>
        <Identifier>Objective_ff59aeaa-3982-42a5-8786-b882fc3e7ba4</Identifier>
        <SequenceIndicator>3</SequenceIndicator>
        <OtherInformation>Provide advertising-free access for an unlimited number of plans for a small monthly fee.</OtherInformation>
      </Objective>
    </Goal>
    <Goal>
      <Name>Structure</Name>
      <Description>Facilitate the development and execution of strategy using structure and integrated processes and tools</Description>
      <Identifier>Goal_9c5e61e2-c46b-4ede-96d7-72b438dee16d</Identifier>
      <SequenceIndicator>2</SequenceIndicator>
      <OtherInformation>StratNavApp allows strategists to generate insights with popular strategic frameworks such as SWOT, PEST, McKinsey 7-S, Porter 5 Forces, BCG Matrix, Porter's Value Chain, Pareto Analysis and the Strategy Canvas.

It then allows strategies to be articulated in the form of a Vision, Mission and Values, as well as Balanced Scorecard goals, objectives, KPIs and targets.

Strategic initiatives, together with cost and benefit statements, can be linked to goals, and managed through the consideration and approval cycle in a 3 Horizon or Gantt chart view.

Finally, it assists in the control of strategy execution using a Corporate Balanced Scorecard, RAID log, stakeholder management using the RACI framework, and meeting manager.</OtherInformation>
      <Objective>
        <Name>Frameworks</Name>
        <Description>Support the most useful models and frameworks used in strategy development and execution in an integrated manner</Description>
        <Identifier>Objective_0f86e40e-64e4-4b1d-8d92-982667b6d362</Identifier>
        <SequenceIndicator>1</SequenceIndicator>
        <OtherInformation>The use and integration of frameworks facilitates structured data-based decision making.</OtherInformation>
        <PerformanceIndicator ValueChainStage="Outcome" PerformanceIndicatorType="Quantitative">
          <SequenceIndicator>1</SequenceIndicator>
          <MeasurementDimension>Number of frameworks supported</MeasurementDimension>
          <UnitOfMeasurement />
          <Identifier>PerformanceIndicator_0bc5c2cb-c943-481d-b0b3-8c557d08b93e</Identifier>
          <OtherInformation>The following models are supported:
- Business Model Canvas
- SWOT
- McKinsey 7S
- PESTEL
- Porter's 5 Forces
- Strategy Canvas
- BCG Matrix
- Pareto Analysis
- Porter's Value Chain
- Balanced Scorecard
- Gantt Roadmap
- 3 Horizons
- Initiative Pipeline
- Risks, Actions, Issues and Decisions ("RAID") log
- Risk Matrix
- Responsible, Accountable, Supporting, Consulted and Informed (RASCI) stakeholder management
- Meeting Manager
- Strategy Alternative Matrix (SAM) from The Emergent Approach to Strategy (EAS)
- Triad from The Emergent Approach to Strategy (EAS) in development but not yet launched</OtherInformation>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>
              </StartDate>
              <EndDate>2024-01-01</EndDate>
              <NumberOfUnits>17</NumberOfUnits>
              <Descriptor />
              <Description>
              </Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2024-08-03</StartDate>
              <EndDate>2024-09-02</EndDate>
              <NumberOfUnits>18</NumberOfUnits>
              <Descriptor />
              <Description>
              </Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2024-09-03</StartDate>
              <EndDate>2024-10-02</EndDate>
              <NumberOfUnits>18</NumberOfUnits>
              <Descriptor />
              <Description>
              </Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2024-10-03</StartDate>
              <EndDate>2025-01-02</EndDate>
              <NumberOfUnits>18</NumberOfUnits>
              <Descriptor />
              <Description>Started on Triad, but not yet completed.</Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2025-01-03</StartDate>
              <EndDate>2025-04-02</EndDate>
              <NumberOfUnits>18</NumberOfUnits>
              <Descriptor />
              <Description>Started Triad, but not yet completed.</Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2025-04-03</StartDate>
              <EndDate>2025-07-02</EndDate>
              <NumberOfUnits>18</NumberOfUnits>
              <Descriptor />
              <Description>Still waiting to release Triad to the general public</Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2025-07-03</StartDate>
              <EndDate>2025-10-02</EndDate>
              <NumberOfUnits>19</NumberOfUnits>
              <Descriptor />
              <Description>Triad released</Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2025-10-03</StartDate>
              <EndDate>2026-01-02</EndDate>
              <NumberOfUnits>19</NumberOfUnits>
              <Descriptor />
              <Description>
              </Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2026-01-03</StartDate>
              <EndDate>2026-04-02</EndDate>
              <NumberOfUnits>0</NumberOfUnits>
              <Descriptor />
              <Description>
              </Description>
            </ActualResult>
          </MeasurementInstance>
        </PerformanceIndicator>
      </Objective>
    </Goal>
    <Goal>
      <Name>Collaboration</Name>
      <Description>Facilitate collaboration in the development and execution of strategies</Description>
      <Identifier>Goal_fdfd0575-2c47-4ed8-a8a6-073af48f5473</Identifier>
      <SequenceIndicator>3</SequenceIndicator>
      <OtherInformation>StratNavApp allows strategists to collaborate in a purpose-built online environment. All changes are tracked with a timestamp and author and can be annotated. Team members are advised of all changes by email in a daily summary.</OtherInformation>
      <Objective>
        <Name>Track changes</Name>
        <Description>Record, timestamp and attribute all changes</Description>
        <Identifier>Objective_ea6772ee-3fae-41af-95d5-d50919fc6c29</Identifier>
        <SequenceIndicator>1</SequenceIndicator>
        <OtherInformation>All changes are recorded (in 'legal redlining' mode where appropriate) and stamped with the name of the author and time they were made. This provides a full audit trail of how a strategy or performance plan was authored.</OtherInformation>
      </Objective>
      <Objective>
        <Name>Inform</Name>
        <Description>Keep collaborators up to date on changes made by each other</Description>
        <Identifier>Objective_e0a5c454-61f7-48bd-a264-0ec1dc907dab</Identifier>
        <SequenceIndicator>2</SequenceIndicator>
        <OtherInformation>Provide users with a daily email summarising all changes or comments made by other authors to strategies in which they are involved.</OtherInformation>
      </Objective>
      <Objective>
        <Name>Discuss</Name>
        <Description>Facilitate collaborators to discuss elements of strategy and performance plans</Description>
        <Identifier>Objective_0085c196-4910-4041-9419-171069c19c67</Identifier>
        <SequenceIndicator>3</SequenceIndicator>
        <OtherInformation>Provide users with a space to discuss each element in a strategy or performance plan and maintain a record of discussion linked to the elements to which they relate.</OtherInformation>
      </Objective>
      <Objective>
        <Name>Simultaneous editing</Name>
        <Description>Allow multiple users to edit strategies at the same time</Description>
        <Identifier>Objective_98659b78-bc0f-4b2c-8f58-63fc98f7911c</Identifier>
        <SequenceIndicator>4</SequenceIndicator>
        <OtherInformation>Allow multiple authors to work or different components of a strategy at the same time.

This relieves the "who has then pen?" problem encountered when strategies are developed in Word or Powerpoint.</OtherInformation>
      </Objective>
    </Goal>
    <Goal>
      <Name>Access</Name>
      <Description>Facilitate access to strategy and performance plans at any time and from any device on the Internet</Description>
      <Identifier>Goal_347a9b24-aae2-4c3e-a219-aff1746710f5</Identifier>
      <SequenceIndicator>4</SequenceIndicator>
      <OtherInformation>Allow users to access the strategy and performance plans securely, anytime, from anywhere and on any device.</OtherInformation>
      <Objective>
        <Name>APIs</Name>
        <Description>APIs</Description>
        <Identifier>Objective_92d4795e-eccd-4974-a4eb-d9d3353ed9be</Identifier>
        <SequenceIndicator>1</SequenceIndicator>
        <OtherInformation>Provide APIs so that users can connect other existing systems to and exchange data with StratNavApp.com.</OtherInformation>
      </Objective>
      <Objective>
        <Name>24X7</Name>
        <Description>Provide 24X7X365 access</Description>
        <Identifier>Objective_60099b66-2f87-4aa8-8f32-b40914557c1d</Identifier>
        <SequenceIndicator>2</SequenceIndicator>
        <OtherInformation>Provide 24X7X365 access to strategy and performance plans.</OtherInformation>
      </Objective>
      <Objective>
        <Name>Integration</Name>
        <Description>Integration</Description>
        <Identifier>Objective_7f239344-e5ab-42fb-a906-f1778dd0928f</Identifier>
        <SequenceIndicator>3</SequenceIndicator>
        <OtherInformation>Integrate with popular tools used in the field.</OtherInformation>
        <PerformanceIndicator ValueChainStage="Outcome" PerformanceIndicatorType="Quantitative">
          <SequenceIndicator>1</SequenceIndicator>
          <MeasurementDimension>Integrated tools</MeasurementDimension>
          <UnitOfMeasurement>Tools</UnitOfMeasurement>
          <Identifier>PerformanceIndicator_0c2f5675-515a-4baa-96c9-b0d80ea55b69</Identifier>
          <OtherInformation>- Email
- Calendar
- Microsoft Word
- Microsoft Excel
- Sharepoint
- ChatGPT
- API
- Google (Login/Calendar)
- Grammarly
- ActiveCampaign
- Hubspot
- LinkedIn
- ChatGPT
- Zapier
- Discord (for community)

Excluding the ones that we use, but the user does not use themselves:
- SendInBlue/Brevo</OtherInformation>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2016-12-10</StartDate>
              <EndDate>2017-01-09</EndDate>
              <NumberOfUnits>1</NumberOfUnits>
              <Descriptor />
              <Description>Produce professional looking reports in Microsoft Word.</Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2017-01-10</StartDate>
              <EndDate>2017-11-14</EndDate>
              <NumberOfUnits>2</NumberOfUnits>
              <Descriptor />
              <Description>Grammarly: ensure your strategy and performance plans contain good grammar and spelling.</Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2017-11-15</StartDate>
              <EndDate>2021-07-30</EndDate>
              <NumberOfUnits>4</NumberOfUnits>
              <Descriptor />
              <Description>2 as before, plus added Google (Login/Calendar), Sharepoint.</Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2021-07-31</StartDate>
              <EndDate>2021-10-30</EndDate>
              <NumberOfUnits>4</NumberOfUnits>
              <Descriptor />
              <Description>No new Integrations.</Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2021-10-31</StartDate>
              <EndDate>2022-01-30</EndDate>
              <NumberOfUnits>4</NumberOfUnits>
              <Descriptor />
              <Description>No new Integrations.</Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2022-01-31</StartDate>
              <EndDate>2022-04-29</EndDate>
              <NumberOfUnits>4</NumberOfUnits>
              <Descriptor />
              <Description>
              </Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2022-07-30</StartDate>
              <EndDate>2022-10-29</EndDate>
              <NumberOfUnits>6</NumberOfUnits>
              <Descriptor />
              <Description>Added ActiveCampaign and Hubspot</Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2023-07-30</StartDate>
              <EndDate>2023-10-05</EndDate>
              <NumberOfUnits>12</NumberOfUnits>
              <Descriptor />
              <Description>Added LinkedIn and ChatGPT</Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2024-01-06</StartDate>
              <EndDate>2024-04-05</EndDate>
              <NumberOfUnits>13</NumberOfUnits>
              <Descriptor />
              <Description>Added Microsoft Excel</Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2024-04-06</StartDate>
              <EndDate>2024-07-05</EndDate>
              <NumberOfUnits>13</NumberOfUnits>
              <Descriptor />
              <Description>Added Zapier, but removed Sharepoint</Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2024-07-06</StartDate>
              <EndDate>2024-10-05</EndDate>
              <NumberOfUnits>13</NumberOfUnits>
              <Descriptor />
              <Description>
              </Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2024-10-06</StartDate>
              <EndDate>2025-01-05</EndDate>
              <NumberOfUnits>13</NumberOfUnits>
              <Descriptor />
              <Description>
              </Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2025-01-06</StartDate>
              <EndDate>2025-04-05</EndDate>
              <NumberOfUnits>13</NumberOfUnits>
              <Descriptor />
              <Description>
              </Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2025-04-06</StartDate>
              <EndDate>2025-07-05</EndDate>
              <NumberOfUnits>14</NumberOfUnits>
              <Descriptor />
              <Description>
              </Description>
            </ActualResult>
          </MeasurementInstance>
        </PerformanceIndicator>
      </Objective>
      <Objective>
        <Name>Security</Name>
        <Description>Ensure all data is kept secure</Description>
        <Identifier>Objective_4561eca3-fb9c-484e-ae03-d484b09d3c75</Identifier>
        <SequenceIndicator>4</SequenceIndicator>
        <OtherInformation>Ensure all date is kept secure, except where explicitly published.</OtherInformation>
      </Objective>
      <Objective>
        <Name>Multi-device</Name>
        <Description>Provide access from any device</Description>
        <Identifier>Objective_148f76ba-0b6b-43f3-9e3c-b69eadba3473</Identifier>
        <SequenceIndicator>5</SequenceIndicator>
        <OtherInformation>Provide access from any device, be it a smartphone, tablet, laptop of desktop.</OtherInformation>
      </Objective>
    </Goal>
    <Goal>
      <Name>Open Standards</Name>
      <Description>Support data exchangeand publishing through open standards</Description>
      <Identifier>Goal_be5ca567-3741-44a4-a4e3-f3495386ee85</Identifier>
      <SequenceIndicator>5</SequenceIndicator>
      <OtherInformation>StratNavApp aims to support open standards, such as:
- Strategy Markup Language ("StratML"), for the transmission and storage of machine- readable strategy and performance plans.
- Schema.org</OtherInformation>
      <Stakeholder StakeholderTypeType="Organization">
        <Name>American National Standards Institute (ANSI)</Name>
        <Description>
        </Description>
        <Role>
          <Name>Standard sponsor</Name>
          <Description>ANSI has certified StratML Part 3</Description>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Organization">
        <Name>Schema.org</Name>
        <Description>
        </Description>
        <Role>
          <Name>
          </Name>
          <Description>Standards for encoding in HTML document</Description>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Organization">
        <Name>International Organisation for Standardization (ISO)</Name>
        <Description>
        </Description>
        <Role>
          <Name>Standard Sponsor</Name>
          <Description>The ISO has certified StatML part 1</Description>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Organization">
        <Name>Association for Information and Image Management (AIIM)</Name>
        <Description>AIIM (Association for Information and Image Management) is the global community of information professionals. Our mission is to help you and your organization survive and thrive in the era of Information Chaos by solving your key business problems. - See more at: http://www.aiim.org/#sthash.U6bwdxtr.dpuf

AIIM is the organisation which has developed the StratML standard.</Description>
        <Role>
          <Name>Standard sponsor</Name>
          <Description>AIIM has certified StratML Part 2</Description>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Individual">
        <Name>Owen Ambur</Name>
        <Description>See http://ambur.net for more details.</Description>
        <Role>
          <Name>Chair: AIIM StratML Committee</Name>
          <Description>Champions StratML; Chairs AIIM's StratML  Committee, which is responsible for developing and updating the StratML standard (ISO  17469-1 &amp; ANSI/AIIM 22:2011); and is supporting Chris' efforts to build support for the StratML standard into his StrategicLearning application.</Description>
        </Role>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Individual">
        <Name>Gannon Dick</Name>
        <Description>
        </Description>
        <Role>
          <Name>Advisor</Name>
          <Description>Provides XML and StratML technical support as well as fascinating anecdotes on an alarmingly wide range of tangential topics.</Description>
        </Role>
      </Stakeholder>
      <Objective>
        <Name>StratML Styling</Name>
        <Description>Present StratML output in a visual appealing and flexible manner</Description>
        <Identifier>Objective_9a1186a5-f2e9-4b10-868a-bfd3f7679c7c</Identifier>
        <SequenceIndicator>1</SequenceIndicator>
        <OtherInformation>This is achieved using an XSLT stylesheet which, inter alia:
- supports multiple screen sizes.
- renders known URLs, email addresses and telephone numbers as live links.
- Converts URIs in &lt;Description&gt; and &lt;OtherInformation&gt; fields into live links for the following types:
- http://www.domain.com/filename
- https://www.domain.com/filename
- mailto:name@address.com
- tel:12345678 (note that you must ensure there are no spaces in telephone numbers.)</OtherInformation>
        <PerformanceIndicator ValueChainStage="Outcome" PerformanceIndicatorType="Qualitative">
          <SequenceIndicator>1</SequenceIndicator>
          <MeasurementDimension>Styling capabilities</MeasurementDimension>
          <UnitOfMeasurement />
          <Identifier>PerformanceIndicator_2288556f-d7e1-41f2-bacb-956e41f72167</Identifier>
          <OtherInformation>
          </OtherInformation>
          <MeasurementInstance>
            <TargetResult>
              <StartDate>
              </StartDate>
              <EndDate>
              </EndDate>
              <NumberOfUnits>0</NumberOfUnits>
              <Descriptor>Print responsive</Descriptor>
              <Description>i.e. layout for printing</Description>
            </TargetResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>
              </StartDate>
              <EndDate>2016-11-28</EndDate>
              <NumberOfUnits>0</NumberOfUnits>
              <Descriptor>Mobile responsive</Descriptor>
              <Description>i.e. layout for small screens</Description>
            </ActualResult>
          </MeasurementInstance>
        </PerformanceIndicator>
      </Objective>
      <Objective>
        <Name>StratML Output</Name>
        <Description>Allow output in StratML format</Description>
        <Identifier>Objective_57603d44-5743-4280-99f4-0f5c028b159e</Identifier>
        <SequenceIndicator>2</SequenceIndicator>
        <OtherInformation>Support is provided for output for:
- Part 1: full support, including Name, Description, Organisation, Vision, Mission, Values, Goals, Objectives and Stakeholders.
- Part 2: partial support including Performance Indicators and Measurement Instances (target and actual measurements), but not yet Relationships.
- Part 3 development has commenced.

StratML output can be published
- publicly, or restricted to a selected and secure group of users of your choosing only,
- with or without an XSLT stylesheet embedded.

There is a list of public StratML documents available at https://www.stratnavapp.com/Project/PublicStratMLList</OtherInformation>
        <PerformanceIndicator ValueChainStage="Outcome" PerformanceIndicatorType="Qualitative">
          <SequenceIndicator>1</SequenceIndicator>
          <MeasurementDimension>StratML output capability</MeasurementDimension>
          <UnitOfMeasurement />
          <Identifier>PerformanceIndicator_1c82ca7a-b37b-47af-ac1d-292e7692cefc</Identifier>
          <OtherInformation>
          </OtherInformation>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>
              </StartDate>
              <EndDate>
              </EndDate>
              <NumberOfUnits>0</NumberOfUnits>
              <Descriptor>Able to output Part 2</Descriptor>
              <Description>
              </Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <TargetResult>
              <StartDate>
              </StartDate>
              <EndDate>
              </EndDate>
              <NumberOfUnits>0</NumberOfUnits>
              <Descriptor>Able to output Part 3</Descriptor>
              <Description>
              </Description>
            </TargetResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>
              </StartDate>
              <EndDate>
              </EndDate>
              <NumberOfUnits>0</NumberOfUnits>
              <Descriptor>Able to output Part 1</Descriptor>
              <Description>
              </Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>
              </StartDate>
              <EndDate>
              </EndDate>
              <NumberOfUnits>0</NumberOfUnits>
              <Descriptor>Partially able to output Part 3</Descriptor>
              <Description>Frameworks/SWOT only</Description>
            </ActualResult>
          </MeasurementInstance>
        </PerformanceIndicator>
      </Objective>
      <Objective>
        <Name>Import StratML files</Name>
        <Description>Import StratML files</Description>
        <Identifier>Objective_2abc8d81-496c-4eb0-8e3f-5a1b9618f465</Identifier>
        <SequenceIndicator>3</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
        <PerformanceIndicator ValueChainStage="Outcome" PerformanceIndicatorType="Qualitative">
          <SequenceIndicator>1</SequenceIndicator>
          <MeasurementDimension>StratML import capability</MeasurementDimension>
          <UnitOfMeasurement />
          <Identifier>PerformanceIndicator_0193534c-09a6-4ed4-9b4f-6763402cad3d</Identifier>
          <OtherInformation>
          </OtherInformation>
          <MeasurementInstance>
            <TargetResult>
              <StartDate>
              </StartDate>
              <EndDate>
              </EndDate>
              <NumberOfUnits>0</NumberOfUnits>
              <Descriptor>Able to import Part 3</Descriptor>
              <Description>
              </Description>
            </TargetResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>
              </StartDate>
              <EndDate>2016-12-11</EndDate>
              <NumberOfUnits>0</NumberOfUnits>
              <Descriptor>Able to import Part 1</Descriptor>
              <Description>
              </Description>
            </ActualResult>
          </MeasurementInstance>
          <MeasurementInstance>
            <ActualResult>
              <StartDate>2016-12-12</StartDate>
              <EndDate>2017-12-11</EndDate>
              <NumberOfUnits>0</NumberOfUnits>
              <Descriptor>Able to import Part 2</Descriptor>
              <Description>
              </Description>
            </ActualResult>
          </MeasurementInstance>
        </PerformanceIndicator>
      </Objective>
    </Goal>
    <Goal>
      <Name>Reporting</Name>
      <Description>Reporting</Description>
      <Identifier>Goal_96136215-c577-46ea-bd61-f87d67547e96</Identifier>
      <SequenceIndicator>6</SequenceIndicator>
      <OtherInformation>Provide the ability to generate strategy and performance plans in a range of formats and configurations, obviating the need to cut and paste content into different formats for different purposes.</OtherInformation>
      <Objective>
        <Name>Report in HTML</Name>
        <Description>Report in HTML</Description>
        <Identifier>Objective_edcfb855-c2aa-4e50-991f-d7feba58211c</Identifier>
        <SequenceIndicator>1</SequenceIndicator>
        <OtherInformation>With embedded RDF.</OtherInformation>
      </Objective>
      <Objective>
        <Name>Report in StratML</Name>
        <Description>Report in StratML</Description>
        <Identifier>Objective_3ca3802e-6987-4abb-bf6f-6125b644cd97</Identifier>
        <SequenceIndicator>2</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
      </Objective>
      <Objective>
        <Name>Report in Word</Name>
        <Description>Report in Word</Description>
        <Identifier>Objective_b8cbd618-9f69-4ed2-9448-60eddb6dacda</Identifier>
        <SequenceIndicator>3</SequenceIndicator>
        <OtherInformation>Produce elegantly style reports in MS-Word for archiving, printing or emailing.</OtherInformation>
      </Objective>
    </Goal>
    <Goal>
      <Name>Analysis</Name>
      <Description>Support structured and integrated strategy analysis</Description>
      <Identifier>Goal_a307834e-78fb-4ec7-87d9-08e684620748</Identifier>
      <SequenceIndicator>7</SequenceIndicator>
      <OtherInformation>
      </OtherInformation>
      <Objective>
        <Name>Business model</Name>
        <Description>Support business model analysis</Description>
        <Identifier>Objective_68610ff6-5446-4f8c-8201-e2365eaa438a</Identifier>
        <SequenceIndicator>1</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
      </Objective>
      <Objective>
        <Name>Industry forces</Name>
        <Description>Support Porter's 5-Forces industry forces analysis</Description>
        <Identifier>Objective_a8d2fa9b-1121-4d27-8e25-f3847e26ec44</Identifier>
        <SequenceIndicator>2</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
      </Objective>
      <Objective>
        <Name>External trends</Name>
        <Description>Support analysis of external trends, threats and opportunities</Description>
        <Identifier>Objective_9315444b-9a78-48c5-98ac-de432ca1a619</Identifier>
        <SequenceIndicator>3</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
      </Objective>
      <Objective>
        <Name>Internal alignment</Name>
        <Description>Support internal alignment analysis</Description>
        <Identifier>Objective_5b5dd2ae-ee3a-4c74-a296-5269f9c8edd8</Identifier>
        <SequenceIndicator>4</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
      </Objective>
      <Objective>
        <Name>WWW references</Name>
        <Description>Support sourcing and referencing content from the World Wide Web</Description>
        <Identifier>Objective_9c12780a-7cb0-4afb-93eb-5da0323355ae</Identifier>
        <SequenceIndicator>5</SequenceIndicator>
        <OtherInformation>A browser bookmarklet is provided which allows users to easily link references from the WWW to competitors or strategic insights.</OtherInformation>
      </Objective>
      <Objective>
        <Name>Portfolio analysis</Name>
        <Description>Support portfolio analysis</Description>
        <Identifier>Objective_211da02b-dc64-462c-863c-8af851f01a54</Identifier>
        <SequenceIndicator>6</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
      </Objective>
      <Objective>
        <Name>Profitability analysis</Name>
        <Description>Support profitability analysis</Description>
        <Identifier>Objective_309db60a-18e7-4195-a202-37f4b223930a</Identifier>
        <SequenceIndicator>7</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
      </Objective>
      <Objective>
        <Name>Competitor analysis and Strategy Canvas</Name>
        <Description>Support competitor and market positioning analysis</Description>
        <Identifier>Objective_b18915ce-9e0f-4de7-8096-bc9a13bca4a2</Identifier>
        <SequenceIndicator>8</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
      </Objective>
      <Objective>
        <Name>Operating Model</Name>
        <Description>Support operating model analysis</Description>
        <Identifier>Objective_fcbb9881-2de5-4003-8789-f10c5407a2ff</Identifier>
        <SequenceIndicator>9</SequenceIndicator>
        <OtherInformation>Operating model analysis is supported using Porter's Value Chain methodology, with facilities for Target Operating Model development.</OtherInformation>
      </Objective>
    </Goal>
    <Goal>
      <Name>Articulation</Name>
      <Description>Support the articulation of a clear strategy and direction</Description>
      <Identifier>Goal_1b65c3c2-9a7c-48c0-9fdb-47f51b18f542</Identifier>
      <SequenceIndicator>8</SequenceIndicator>
      <OtherInformation>
      </OtherInformation>
      <Objective>
        <Name>Strategy House</Name>
        <Description>Strategy House</Description>
        <Identifier>Objective_5ffba525-972e-4841-9e73-fd4be34e5ed4</Identifier>
        <SequenceIndicator>1</SequenceIndicator>
        <OtherInformation>A visual summary of a strategy.</OtherInformation>
      </Objective>
      <Objective>
        <Name>Goals, Objectives, KPIs and Targets</Name>
        <Description>Support the clear articulation of goals, supporting objectives, KPIs and targets</Description>
        <Identifier>Objective_59cbebcc-11ee-418b-a791-e3c02bf4aa8a</Identifier>
        <SequenceIndicator>2</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
      </Objective>
      <Objective>
        <Name>Vision, mission and values</Name>
        <Description>Support the clear articulation of a vision, mission and values</Description>
        <Identifier>Objective_5fb6a929-d076-4528-9a2d-06b54f442f75</Identifier>
        <SequenceIndicator>3</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
      </Objective>
    </Goal>
    <Goal>
      <Name>Planning</Name>
      <Description>Support the development, evaluation and planning of initiatives to deliver the strategy</Description>
      <Identifier>Goal_23c6087b-ec7a-4e54-841d-415e1a359fde</Identifier>
      <SequenceIndicator>9</SequenceIndicator>
      <OtherInformation>
      </OtherInformation>
      <Objective>
        <Name>3 Horizons</Name>
        <Description>3 Horizons</Description>
        <Identifier>Objective_28ee66c1-2c2c-478b-9705-a9c89fb7a3ff</Identifier>
        <SequenceIndicator>1</SequenceIndicator>
        <OtherInformation>Supports 3 Horizons analysis to facilitate a balance of change initiatives between:
- Maintain and Fix
- Improve and Grow
- Evolve and Transform</OtherInformation>
      </Objective>
      <Objective>
        <Name>Scenario/Initiative Matrix</Name>
        <Description>Scenario/Initiative Matrix</Description>
        <Identifier>Objective_9f85beee-6c7a-4a88-93e7-9bb1b5bbeddd</Identifier>
        <SequenceIndicator>2</SequenceIndicator>
        <OtherInformation>Plot the robustness of initiatives across multiple scenarios.</OtherInformation>
      </Objective>
      <Objective>
        <Name>Goal/Initiative Matrix</Name>
        <Description>Goal/Initiative Matrix</Description>
        <Identifier>Objective_8ae78af3-e6b7-45b2-baa4-4acb3835de49</Identifier>
        <SequenceIndicator>3</SequenceIndicator>
        <OtherInformation>Ensure a good fit between your strategic goals and your change initiatives.</OtherInformation>
      </Objective>
      <Objective>
        <Name>Initiative RASCI</Name>
        <Description>Initiative RASCI</Description>
        <Identifier>Objective_1d282c93-67fe-4bf3-8407-507931e7d13e</Identifier>
        <SequenceIndicator>4</SequenceIndicator>
        <OtherInformation>Ensure your change initiatives get delivered by mapping accountabilities on a RASCI matrix.</OtherInformation>
      </Objective>
      <Objective>
        <Name>Approval cycle</Name>
        <Description>Support the management of initiatives from inception, through approval to completion</Description>
        <Identifier>Objective_ef6c3fb8-71a6-427f-8b72-bacf1e660706</Identifier>
        <SequenceIndicator>5</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
      </Objective>
      <Objective>
        <Name>Cost/benefit analysis</Name>
        <Description>Support the analysis of costs and benefits</Description>
        <Identifier>Objective_34390393-73db-46bf-878f-1e51ffdbef40</Identifier>
        <SequenceIndicator>6</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
      </Objective>
      <Objective>
        <Name>Timeline</Name>
        <Description>Support the development of a timeline for delivering initiatives</Description>
        <Identifier>Objective_29016d97-7c19-4b69-820c-77c5f9d2c5c3</Identifier>
        <SequenceIndicator>7</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
      </Objective>
    </Goal>
    <Goal>
      <Name>Results</Name>
      <Description>Track results to confirm your strategy is working or indicate that adjustment are required</Description>
      <Identifier>Goal_6b729de3-1f15-4588-a8bd-63da60ec5198</Identifier>
      <SequenceIndicator>10</SequenceIndicator>
      <OtherInformation>
      </OtherInformation>
      <Objective>
        <Name>Scorecard</Name>
        <Description>Support tracking actual measurements versus targets for KPIs</Description>
        <Identifier>Objective_1b2e9993-e26a-4610-88ed-c4315e12e88e</Identifier>
        <SequenceIndicator>1</SequenceIndicator>
        <OtherInformation>Track progress delivering your strategy using a simple yet effective scorecard.</OtherInformation>
      </Objective>
    </Goal>
    <Goal>
      <Name>Execution Control</Name>
      <Description>Support governance to ensure controlled execution of strategy</Description>
      <Identifier>Goal_d3f3804a-78e3-4b24-8b7d-a35cfa89042f</Identifier>
      <SequenceIndicator>11</SequenceIndicator>
      <OtherInformation>
      </OtherInformation>
      <Objective>
        <Name>Meeting Management</Name>
        <Description>Support management of meetings</Description>
        <Identifier>Objective_cc59ba0b-51f8-4614-996f-c54c3106c51d</Identifier>
        <SequenceIndicator>1</SequenceIndicator>
        <OtherInformation>Record:
- Participants (as stakeholders)
- Agendas
- Minutes
- Actions

Integrate all of the above with related elements throughout the project.</OtherInformation>
      </Objective>
      <Objective>
        <Name>Stakeholder Management</Name>
        <Description>Support stakeholder management and tracking of which stakeholders are involved in which elements of the plan</Description>
        <Identifier>Objective_4473c631-f25a-43ea-a82a-96261861baef</Identifier>
        <SequenceIndicator>2</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
      </Objective>
      <Objective>
        <Name>RAID log</Name>
        <Description>Support management of a RAID log</Description>
        <Identifier>Objective_e986025a-f8ac-41e3-abac-833bef091ea7</Identifier>
        <SequenceIndicator>3</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
      </Objective>
      <Objective>
        <Name>Risk Matrix</Name>
        <Description>Support management of. Risk Matrix</Description>
        <Identifier>Objective_ca183c70-cf89-48ae-b081-d5208ca411f0</Identifier>
        <SequenceIndicator>4</SequenceIndicator>
        <OtherInformation>
        </OtherInformation>
      </Objective>
    </Goal>
    <Goal>
      <Name>User Feedback</Name>
      <Description>Welcome user feedback as a source of improvements to the service</Description>
      <Identifier>Goal_772d62ad-08e7-4e91-a0e3-2c3470ac295b</Identifier>
      <SequenceIndicator>12</SequenceIndicator>
      <OtherInformation>User feedback may be:
- Direct feedback by email or through UserVoice.
- Indirect feedback from ABTesting or Analytics.</OtherInformation>
    </Goal>
    <Framework>
      <SWOT>
        <Opportunity>
          <Name>Open standards are emerging for strategy and performance plans</Name>
          <Description>StratML Part 1 is now an ISO standard; part 2 is an ANSI standard, and part 3 is an AIM best practice.

There has not been much progress here for a few years now. I almost start to wonder if APIs are not taking over from XML-based open standards?</Description>
        </Opportunity>
      </SWOT>
    </Framework>
  </StrategicPlanCore>
  <!--Administrative Information-->
  <AdministrativeInformation>
    <Identifier>StrategyPlan_b2440d3f-3a8e-4c1f-bd03-f6750272031a</Identifier>
    <StartDate>
    </StartDate>
    <EndDate>
    </EndDate>
    <PublicationDate>2026-04-04</PublicationDate>
    <Source>https://www.stratnavapp.com/StratML/Part3/b2440d3f-3a8e-4c1f-bd03-f6750272031a/Styled</Source>
    <Submitter>
      <Identifier>Submitter_b2440d3f-3a8e-4c1f-bd03-f6750272031a</Identifier>
      <GivenName>Chris</GivenName>
      <Surname>Fox</Surname>
      <PhoneNumber>+44 (0)7786021712</PhoneNumber>
      <EmailAddress>
      </EmailAddress>
    </Submitter>
  </AdministrativeInformation>
</PerformancePlanOrReport>