Why Role Clarity Matters in Strategy Execution
One of the most common reasons strategies fail is not because the ideas are poor, but because execution breaks down.
Teams hesitate, duplicate efforts, or miss key actions simply because it’s not clear who is supposed to do what.
Have you ever seen a project stall because everyone assumed someone else was responsible? Or equally bad, where too many people thought they were responsible ("too many cooks spoil the broth")?
This is where the RASCI framework can transform how you develop and deliver strategy.
What is RASCI?
The RASCI framework is a responsibility assignment matrix. It ensures clarity by defining the roles each person plays in a project or strategic initiative. The acronym stands for:
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R – Responsible: The person (or people) who does the work.
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A – Accountable: The single person who answers for ensuring the work is done.
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S – Support: People who provide resources, tools, or assistance.
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C – Consulted: People whose input is required before a decision or action.
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I – Informed: People who need to be kept in the loop but aren’t directly involved.
Unlike vague job titles or organisational charts, RASCI gives precision at the task or decision level.
A Simple Example of RASCI in Action
Imagine your organisation is launching a new product.
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The Responsible party might be the product manager, who organises the development and rollout.
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The Accountable party could be the head of marketing, ensuring the product hits revenue and adoption targets.
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Support could include IT specialists, marketing resources or customer service teams.
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Consulted might include compliance or legal experts.
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Informed would include the executive team and sales teams who need to know when to act.
By mapping this out in advance, you reduce confusion, speed up decisions, and hold the right people accountable.
Why RASCI Matters for Strategy Execution
Studies by the Project Management Institute (PMI) consistently highlight that unclear roles and responsibilities are among the top reasons projects fail. In complex organisations, the risk of overlap and gaps is even higher.
RASCI provides:
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Clarity: Everyone knows what’s expected of them.
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Efficiency: Decisions move faster when it’s clear who to consult.
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Accountability: There is no doubt about who ultimately owns the outcome.
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Transparency: Stakeholders stay informed without slowing the process.
When you apply RASCI to strategic initiatives, you build a stronger bridge between high-level plans and day-to-day execution.
Using RASCI in StratNavApp.com
StratNavApp.com makes it easy to embed RASCI into your strategic planning. You can:
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Define stakeholders for each goal, objective, initiative or action.
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Assign RASCI roles directly in the platform.
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Track accountability and communication flow alongside your strategic plan.
This helps ensure strategy doesn’t just stay on paper—it drives coordinated action across your organisation.
Final Thought
How clear are roles and accountabilities in your current strategy execution? If your team hesitates or points fingers when things go wrong, it may be time to introduce RASCI.
👉 Try StratNavApp.com for free today and experience how structured role clarity can transform your strategy delivery: www.stratnavapp.com
