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Our cookie and tracking policy

StratNavApp’s Cookie Policy explains how we use essential and optional cookies, including analytics and marketing tools, with user consent.

Contents

  1. Definitions
  2. How we use cookies
  3. Additional tracking
  4. Your choices

Image of CookiesDefinitions

  1. Cookies – Small text files stored on a user's device by a website to remember preferences, track activity, or enable functionality. Cookies play an important role. Without them, using the web would be a much more frustrating experience.

  2. Required Cookies – Essential cookies necessary for a website to function properly, such as those enabling login sessions or security features.

  3. Optional Cookies – Non-essential cookies used for analytics, marketing, or personalisation, requiring user consent.

  4. Google Analytics – A web analytics service by Google that tracks and reports website traffic and user behaviour.

  5. Google Ads – An online advertising platform by Google that allows businesses to display targeted ads based on user interactions.

  6. ActiveCampaign – A customer experience automation platform that provides email marketing, CRM, and analytics services.

  7. A/B Testing – A method of comparing two versions of a webpage or feature to determine which performs better based on user interactions.

  8. Google Tag Manager – A tool by Google that allows website owners to manage tracking codes (tags) without modifying website code directly.

How we use cookies

We use cookies for four purposes:

  1. Required cookies:
    1. To remember choices you have made.
    2. To test changes to the application see which ones users like best (this is called A/B Testing).
  2. Optional cookies:
    1. To track how people use the app with Google Analytics and Google Tag Manager. This helps us understand what works and make improvements.
    2. To share some data with Google Ads for marketing.

You can learn more about Google's use of cookies here.

Additional tracking

We also use ActiveCampaign to track your use of the site in order to better personalise our communications with you.

Your choices

You cannot use the site without the required cookies. We will only use the optional cookies and ActiveCampaign tracking if you provide us with your explicit and informed consent.

You can read our data privacy policy here.

Frequently Asked Questions (FAQs)

What are cookies?

Cookies are small text files stored on your device by websites to remember preferences, track activity, and enable functionality.

What types of cookies does StratNavApp use?

StratNavApp uses required cookies for essential site functionality and optional cookies for analytics, marketing, and performance tracking.

Everytime you share anything about StratNavApp with someone else, you help them to develop and execute better business strategies, and you help to support us and our ability to continue to make the platform even better for you. So it really is a win-win!

If any part of this text is not clear to you, please contact our support team for assistance.

About the author

Photo of Chris C Fox

Chris C Fox is a strategy consultant and founder of StratNavApp.com. He helps consultants scale their impact, supports C-suite leaders in executing enterprise-wide strategies, and equips founders to grow and adapt with confidence.
👉 Book a strategy call or try StratNavApp.com for free.

Published: 2023-08-13  | 
Updated: 2025-04-04

© StratNavApp.com 2025

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