Examples of PESTEL Analyses

A PESTEL analysis considers the external/environmental factors which could impact an organisation in 7 key categories. You can learn more about PESTEL Analysis here.

Here are some examples of PESTEL Analyses of well-known organisations.


The popular ride-hailing company is in a race to dominate the cities in which it operates. It faces numerous challenges from Taxi unions and labour law advocates. It was founded in technology and technology, such as autonomous vehicles, will continue to have a significant impact.

PESTEL analysis for Uber


Apple's premium image buys it a lot of loyalty but makes it harder to expand into less affluent markets. Disputes with China could further undermine its economic model.

PESTEL Analysis for Apple

These examples were prepared using StratNavApp.com.

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