Insight
Title:
A new environmentalism
Description:
COVID-19 may have done more for the environmental revolution than a thousand Greta Thunbergs ever could.
During the lockdown, people have experienced for themselves that:
- they can live with a reduced environmental footprint, especially from reduced travel and consumption.
- that the planet can recover quite quickly, especially with regards to air pollution, and
- they like the benefits in terms of cleaner air and birdsong. A YouGov survey found that 51% of Brits say they have noticed cleaner air, and 27% more wildlife since the lockdown began. (Source: Brits see cleaner air, stronger social bonds and changing food habits amid lockdown - RSA)
PESTEL:
Environmental