Insight
Title:
Peer-to-peer lending is growing rapidly
Description:
It passed the £1.5bn mark in May 2014, growing by 50% in 5 months. It is now included in the FCA's regulatory regime.
At some point peer-to-peer lending will stop being seen as a threat to the financial services in dustry and start being seen as a component of the financial services industry.
PESTEL:
Social
Five Forces:
Threat of substitutes