Insight
Title:
Emerging business models
Description:

There is a gradual shift from business models predicated on selling products to business models predicated on service subscriptions, shared ownership and rental:

A platform is a business model that allows multiple participants (producers and consumers) to connect to it, interact with one another, and create and exchange value. The most successful companies in the digital era, including Alibaba, Amazon, and Facebook, were all designed on platform business models. (Source: Insurance beyond digital: The rise of ecosystems and platforms | McKinsey) Uber and AirBnb are other examples of well-known platform businesses.

An ecosystem, meanwhile, is an interconnected set of services that allows users to fulfil a variety of needs in one integrated experience.

  • Consumer (B2C) ecosystems currently emerging around the world tend to concentrate on needs such as travel, healthcare, or housing.
  • Business-to-business (B2B) ecosystems generally revolve around a certain decision maker—for example, marketing and sales, operations, procurement, or finance professionals.

(Source: Insurance beyond digital: The rise of ecosystems and platforms | McKinsey)

PESTEL:
Economic

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