The Enhanced Business Model Canvas

The Enhanced Business Model Canvas is an alternative version of the Business Model Canvas which places greater emphasis on the operating model elements.

It was introduced by Andrew Campbell, Mikel Gutierrez and Mark Lancelott in their book "Operating Model Canvas". It merges the Operating Model Canvas the introduced in that book with the Business Model Canvas from Alexander Osterwalder and Yves Pigneur's earlier book "Business Model Generation".

Here is an example of an Enhanced Business Model Canvas built in

(Please note: I have constructed this canvas by way of example only. I used publicly available information without any privileged knowledge of Uber. As such, I cannot vouch for its accuracy. It has been slightly blurred to draw attention away from the specific content. However, iIf you do disagree with anything in this example, this will only serve to demonstrate the usefulness of the tool in fostering understanding.)

It adds:

  • Location: Michael Porter's work on the strategic importance of location should be enough to convince you. If not, just think of the importance of, for example, Silicon Valley to the tech sector.
  • Organisation: It is said that structure follows strategy. And so it is important to understand how an organisation is internally structured and organised.

It renames:

  • Key Activities as Processes: Arguably there is no real difference here.
  • Key Partners as Suppliers: This definition is more restrictive. But it focuses the left-hand side of the model on inputs, leaving the right-hand side to deal with output partners like distributors (in the channel block).
  • Resources as Information: This definition is again more restrictive. It lends itself well to new tech and data companies but may be less suited to more traditional organisations. allows you to flip between the Business Model Canvas and the Enhanced Business Model Canvas. When doing so, information is carried across from one to the other as best as is possible. In the case of renamed categories, these are simply treated as being equivalent.

In all other respects, the Enhanced Business Model Canvas is identical to the Business Model Canvas, so please read this article for further information.

See also:

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