Strategic Objectives

We use Goals to set long-term direction, and then break these down SMART Objectives to facilitate execution.

SMART stands for:

• S – Specific: Clearly define what is to be achieved. The objective should be focused and unambiguous.

• M – Measurable: Include criteria to track progress and determine when the goal has been achieved.

• A – Achievable (or Attainable): Set a goal that is realistic given available resources and constraints.

• R – Relevant: Ensure the goal aligns with broader business objectives or strategic priorities.

• T – Time-bound: Set a deadline or time frame for achieving the objective.

For example, we might have a goal to "Improve Customer Satisfaction" and break this down into an Objective to "Achieve an NPS score of 50 by December 2026".

You can also set multiple Objectives for a single goal. For example, if you don't think NPS capture everything you need to track customer satisfaction you could set other complementary objectives alongside that one.

How to set objectives

1. Sign up or Sign in to StratNavApp.
2. Navigate to a Goal:
   1. Select "Direction" on the main menu.
   2. Select "Goals" on the selector at the top of the screen.
   3. Click a Goal card.
3. Click "Add Related Objectives"
4. Type the SMART objective and press ENTER.

Using AI to set objectives

You can also ask our #stratBot AI to suggest objectives for a Goal.

1. Navigate to the Goal as described above.
2. Click the #stratBot icon.
3. Select Suggest Objectives
4. Review the suggested objectives, amend them if required, and then "add" any to your Goal as appropriate.

How to see all of your objectives

You can see all of your objectives (together with their associated Goals and KPIs) on the Results page.

Simply click "Results" on the main menu.