Portfolio Analysis

Some businesses are simple. They offer a single product or service. Others are more complex. They offer multiple products or services.

Portfolio analysis helps you to understand and analyse business which have a portfolio of products or services.

BCG Analysis

BCG analysis plots each product or service according to its market growth rate and market share.

Using these two dimensions, products and services can be categorised as:

  1. Dogs: Low growth rate and low market share.
  2. Question Marks: high growth rate and low market share.
  3. Cash Cows: high market share and low growth rate.
  4. Stars: high growth rate and high market share.

The categorisation of each product and service then has implications for the strategic choice you might make for each.

You can learn more here.

Pareto Analysis

The pareto principle states that 80% of effects are caused by 20% of causes.

This has many applications. 80% of profit comes from 20% of customers. 80% of costs come from 20% of problems. Logic tells us that by focusing on the 20% of causes which cause 80% of the effects, we can make the most difference.

In this case, we consider that 80% of profit contribution comes from 20% of products or services.

Our Pareto Analysis tool will help you to see if that is true or not, and which the 20% is.

You can learn more here.


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