Using groups (of stakeholders) in StratNav
Updated 2 min read
Use stakeholder groups in StratNav to organise customers, suppliers, competitors and committees for clearer strategic planning.
Contents · 4 sections
What are Groups?
When you need to work with several related stakeholders, managing them one by one can become time-consuming. Groups in StratNav help you organise People and Organisations into useful collections, so you can consider and involve them more easily as part of your strategy.
Groups are collections of stakeholders (People and/or Organisations). You can also learn more about adding stakeholders to your strategy and the different roles they can play.
Types of Groups
You can use Groups for many different kinds of stakeholder collection, including:
- Customer Segments,
- Competitor Categories,
- Committees,
- Partner/Supplier Categories, or
- Other Groups.
For example, you might create a Group for your key suppliers, a customer segment you want to understand better, or the members of a steering committee. This gives you a clearer way to represent the relationships that matter to your strategy.
Using Groups
StratNav allows you to do everything with Groups that you can do with individual stakeholders. You can attach a Group to other elements of your strategy and specify the role it plays in relation to that element.
This can help you see which groups are affected by a strategic objective, initiative, risk, or other part of your plan. Rather than repeatedly adding each stakeholder separately, you can work with the relevant collection as a whole. For more detail, see understanding all the roles each stakeholder plays.
You can also invite a Committee to a meeting, and StratNavApp.com will invite all the individual members of that committee to the meeting. To make the most of this, see Maximising value from committees in business strategy.
Adding Members to Groups
You can add some or all of the People or Organisations which make up a Group to the Group itself. But you do not have to.
This flexibility is useful when you want to represent a category or segment without listing every possible member. For instance, you may want to identify a customer segment or competitor category as a stakeholder group even where its individual members are not yet known or do not need to be managed separately.
