Working with Insights and Insight-based models

The SWOT, Porter 5 Forces, PESTEL and McKinsey 7S models are all supported by the same set of Insights. The Insights appear on each of the model depending on the settings you give to each. The models appear (or disappear) on your Strategy Board as long as there are any Insights which are marked to appear on them.

Insight Setting and Models

All Insights appear on the SWOT. Insights which are marked External appear on the SWOT as either Opportunities if they are marked Positive, or Threats if they are marked Negative. Insights which are marked Internal appear on the SWOT as either Strengths if they are market Positive, or Weaknesses if they are marked Negative.

Insights appear on the Porter 5 Forces if they are marked External, and the Porter's Five Forces drop-down is set to anything other than 'select'.

Insights appear on the PESTEL if they are marked External, and the PESTEL domain drop-down is set to anything other than 'select'.

Insights appear on the McKinsey 7S if they are marked Internal, and the McKinsey 7S drop-down is set to anything other than 'select'.

StratNavApp takes care of most of this behind the scenes for you as you work with the different models.

Creating Models

You can create any of the SWOT, Porter 5 Forces, PESTEL or McKinsey 7S models by selecting Add in the Analysis quadrant of your Strategy Board, and then adding some insights within that model. Insights created in this way will automatically be marked appropriately, according to the rules noted above.

If you create an insight on any model, and configure it so that it should appear on any other model, then that other model will also appear on your Strategy Board automatically.

When you create an insight, StratNavApp using linguistic analysis in order to attempt to mark it. If it does, then any model on which it should appear will also appear on your Strategy Board automatically.

Deleting Models

To delete any model, you have three options:

  1. Go into that model, and delete each insight which appears on it. You will have to click on them one at a time, and then click the 'trash can' icon at the bottom of the Insight editor screen. Once the model is empty, it will stop appearing on your Strategy Board (until you add it again). If you do it this way, then the Insights will be deleted from all models, and may also cause those models to disappear from your Strategy Board.
  2. Go into each insight on the models and change its settings so that it will no longer appear on that model (as per the rules described above). Those insights will then disappear off the model in question, but still appear on any other models.
  3. Finally, you can leave the model on your Strategy Board, but exclude it from the MS-Word report. When you click on Reports, you will see there is a list of options to include in the report - simply uncheck the option for the model in question. In most cases, this would be the preferred option.