StratNav: Turn web pages into strategic insight

Spend less time gathering information and more time understanding what it means for your strategy. With StratNav, you can ask questions about web pages and explore how their content relates to your objectives, initiatives and assumptions.

Give StratNav a full URL and tell it what you want to understand. It will analyse the page and answer within the context of your strategy, helping you connect external evidence to the decisions facing your organisation.

Make online research relevant to your strategy

A competitor launches a service. An industry report identifies a change in customer behaviour. A regulator publishes research on an emerging technology.

Each could have implications for your business. But reading the source is only the first step. You still need to decide whether it challenges an assumption, creates an opportunity or affects something you are already doing.

The implications depend on your strategy. A development that threatens one organisation might create an opening for another.

StratNav helps you examine that relationship. You can ask it to explain the content, assess its relevance to your plans and identify questions worth investigating.

This gives your research a practical focus: how should this information influence your thinking and decisions?

Give StratNav a full URL and ask a question

To analyse a publicly available web page, paste its full URL into your conversation with StratNav and explain what you want to know.

You could ask it to summarise the page, but a more specific question will usually produce a more useful discussion. Name the objective, initiative or assumption you want to examine.

For example:

Analyse this page in the context of our strategy. Which findings are most relevant to our growth objectives, and why?

Or:

Review this competitor’s announcement. How might it affect our positioning, and what should we investigate before deciding how to respond?

Include the full URL alongside your question so StratNav knows which page to examine.

Ask questions that support a decision

Useful questions include:

• Which points support or challenge the assumptions behind our strategy?
• What opportunities or threats should we investigate?
• How does this development relate to our current initiatives?
• What does this announcement suggest about our competitor’s direction?
• What additional evidence would help us assess the implications?

You can then ask follow-up questions. If the analysis identifies a possible threat, explore which objectives it could affect and what would make it significant enough to act on.

The aim is to develop your understanding and identify the next useful step.

A practical example: AI in financial services

A recent example from my own research is the Bank of England’s Artificial intelligence in UK financial services – 2026 report.

The report examines AI adoption, benefits, risks and constraints. Respondents identified operational efficiency, automation and productivity as the areas delivering the greatest current benefits. Data protection, third-party dependencies and generative AI featured prominently among their current risks.

Those findings raise strategic questions. Where could AI contribute to your objectives? What capabilities would you need? How might greater dependence on external providers affect your approach?

You can give StratNav the report’s URL and ask:

Analyse https://www.bankofengland.co.uk/report/2026/artificial-intelligence-in-uk-financial-services-2026 in the context of our strategy. Which findings are most relevant to our objectives and initiatives? Explain which assumptions they support or challenge, and identify questions we should investigate.

Then narrow the discussion:

Which of our existing initiatives could benefit from these developments, and what evidence would we need before changing their scope?

A business pursuing operational efficiency may draw different implications from one competing through specialist advice or personalised service. StratNav helps you explore the findings using your own strategy as context.

The report provides evidence about respondents’ experiences and expectations. You still need to judge how well that evidence applies to your business.

What if the page requires a login?

Direct analysis from a URL works for publicly available pages. StratNav cannot use your browser’s signed-in session to access a page that requires authentication.

That includes content behind a login, such as a subscription research portal or an internal website. Being able to open a page yourself does not make its URL publicly accessible.

You can still analyse the content by printing the page to a PDF file and uploading it to StratNav’s File Vault.

Save the page as a PDF and upload it

For content you are authorised to use and upload:

1. Open the page in your browser and sign in as usual.
2. Use the browser’s print function and choose Save as PDF, or its equivalent.
3. Check that the PDF contains the text you want to analyse.
4. Upload the PDF to your strategy project’s File Vault.
5. Ask StratNav to analyse the uploaded document in the context of your strategy.

You can then explore the same kinds of questions about relevance, assumptions, opportunities and threats.

The File Vault guide explains how to upload supporting documents and attach them to Meetings, Insights or Initiatives. The File Vault is available to premium users.

StratNav analyses the text content of supported documents rather than their pictures. Check your saved PDF carefully if the page relies on charts, screenshots or other visual information.

Clip useful information with our web bookmarklet

Sometimes you want to analyse a whole page. At other times, you have already found the paragraph that matters and want to capture it quickly.

Our Add to StratNav web bookmarklet lets you clip information while browsing and connect it directly to your strategy project.

Once you have installed it in your browser’s bookmarks bar:

1. Open a web page containing information you want to keep.
2. Highlight the relevant text.
3. Click Add to StratNav.
4. Review or amend the selected text and choose your project.
5. Add it to a new or existing Insight or Organisation record.

You might clip evidence about changing customer expectations to an Insight, or attach a competitor’s expansion announcement to its Organisation record.

That keeps useful material close to the strategic issue it informs and available to the people sharing your project.

The bookmarklet works with HTML web pages. It does not work directly with PDF documents; use the File Vault for those.

Keep finding relevant news with News Hound

Your research does not have to stop with the pages you find yourself. StratNav’s News Hound searches the internet for recent news relevant to your organisation and strategy.

It can help you discover developments involving competitors, customers, suppliers and the market trends affecting your plans.

Get an up-to-date view on demand

Open News Hound from your project menu to generate a report on recent news relevant to your project’s primary organisation and strategy.

The report includes summaries, links to original sources and explanations of the strategic implications. Use it to prepare for a strategy review or investigate what has changed since your last discussion.

Monitor organisations on an ongoing basis

You can also enable automated monitoring for selected organisations, such as a competitor, supplier, customer or regulator.

News Hound periodically searches for significant new developments and saves qualifying stories, source links and summaries to that organisation’s Notes. This builds an ongoing record of evidence you can revisit as your strategy develops.

Automated organisation monitoring and the on-demand report serve complementary purposes: one maintains a continuing record; the other helps you assess recent news when you need it.

Choose the approach that fits your research

StratNav gives you several ways to bring external information into your strategy work:

You can combine these approaches. Discover a story through News Hound, ask questions about the source page, then clip useful evidence to the relevant record.

Put your next useful web page to work

The next time you find an article, report or announcement relevant to your business, bring its full URL into StratNav and ask:

What does this mean for our strategy, and what should we investigate next?

Use the answer to challenge an assumption, focus a discussion or identify where you need better evidence. Keep useful findings connected to your strategy, and use News Hound to help you stay informed as events develop.

Open your strategy in StratNav and try it with a page you are already reading.