Many business leaders remain sceptical.
"If you use AI for your business strategy, you'll just get something bland, me-too, and copycat."
I hear this a lot. The concern is that AI can only tell you what everyone else already knows. That it's fundamentally unoriginal.
But this view stems from a misunderstanding of how AI—particularly generative AI (GenAI)—actually works.
The Key: It's All About the Input
At its core, GenAI is exceptionally good at processing text. It's built on a Large Language Model (LLM), which learns patterns from vast amounts of written language. These models are getting better at maths and reasoning, too. But here's the crucial point: you control what text it processes.
If you ask a generic question like, "What were the causes of WW2?" the model will draw on well-established public knowledge. The answer might be accurate and informative (depending on whose version of the truth you prefer), but it won't be novel.
Ask something silly like, "What are the political views of an avocado?" and the model will still generate a response. But since there's no real data or logic underpinning the question, the model is forced to invent—a phenomenon known as hallucination.
Generating Real Insight
Now, here's where it gets interesting.
If you feed an AI model your own proprietary data and then ask it to process that, it can generate genuinely new insights. Of course, the quality of those insights depends entirely on the quality of the information you provide.
That’s exactly where StratNavApp.com comes in.
StratNavApp supports strategy development and execution by capturing structured knowledge about:
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Your business
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The market in which it operates
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Your strategic objectives and priorities
While a simple WW2 question gives the AI only about 9 "tokens" (units of text) to work with, a typical StratNavApp strategy includes hundreds of thousands of tokens. That means when the AI processes your strategy, it's working with a much richer and more nuanced dataset.
It's Not Magic. It's Engagement.
The magic doesn't happen by itself.
StratNavApp doesn't just ask the AI a single question and hope for the best. It chains together a series of prompts and responses. This iterative process builds context and layers of insight.
But it only works if you actively engage. You must feed the model:
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Your real understanding of your business
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Accurate and current market data
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Your strategic choices and dilemmas
When you do that, the results can be remarkably insightful.
So, can AI help you develop and execute business strategy?
Absolutely—but only if you bring your real-world knowledge to the table.
Are you ready for the next generation of business strategy?
Ready to see how StratNavApp can help you create a more intelligent, dynamic, and executable strategy?
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Try it yourself for free at StratNavApp.com
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Book a free demo at calendly.com/chriscfox/stratnavapp-com-demo
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Or choose the experience tailored to your role:
