Launch your startup with a rock solid strategy

  • Turn your great product idea into a great business idea with integrated:
    • Lean Canvas
    • Business Model Canvas
    • Value Proposition Canvas
  • Validate your business idea before you start building
  • Build and launch your startup
  • Stay on track as you scale up
  • All the tools and support you need in one place: integrated, collaborative, online.
Create a new account

Get your FREE account now. No credit card. No time limit.

By registering, you agree to our Terms of Service and Privacy Policy.

Register

- OR -

Sign in with Google

From startup through scaleup to success with StratNavApp.com

Turn your great product idea into a great business idea

  • Integrated Lean Canvas for idea validation
  • Integrated Business Model Canvas and Value Proposition Canvas for Product Market Fit
  • Share and collaborate with co-founders, mentors and other trusted advisors
Image of Business Model and Value Proposition Canvases
Image of chart

Validate, build, launch and scale

  • Integrated tools for managing and co-ordinating all the activities you need from initial idea to success
  • AI, guidance and automation to help you along the way
  • An end-to-end platform for strategy development and execution that can grow with your business - all the way

All the tools you need in one place

  • No more cobbling together disconnected templates in Powerpoint/Word.
  • Everything integrated to ensure consistency and identify insights.
  • Access anywhere any time (including on your phone on the go).
  • Collaborative to encourage teamwork while keeping everyone on the same page.
Picture of woodworking tools

Manage all 4 stages of Strategy Development and Execution in one place

Analysis

Generate strategic insights using the most popular strategy frameworks, such as:
  • Business Model Canvas
  • Value Proposition Canvas
  • Lean Canvas
  • The McKinsey 7S Framework
  • PESTEL Analysis
  • Porter's 5 Forces
  • SWOT Analysis
  • The Strategy Canvas
  • The BCG Matrix
  • Value Chain
  • Scenario Development

Direction

Express your strategy clearly in terms of:
  • Vision, mission and values.
  • Strategic goals, objectives, KPIs and targets in each of the 4 perspectives of the Balanced Scorecard.
  • "Strategy House" communication device.

Planning

Plan the steps you need to take to execute your strategy:
  • Balance your key initiatives across the 3 Planning Horizons.
  • Plan for growth using Ansoff's Matrix.
  • Manage your initiatives through the evaluation, prioritisation and approval cycle.
  • Agree costs and benefits, relative to your goals.
  • Build your Execution Roadmap with a Gantt View.
  • Map your initiatives against your goals to confirm alignment and completeness.
  • Test your initiatives against your scenarios for robustness.

Results

Make sure your strategy delivers the intended results, or make adjustments where required.
  • Track your KPIs on a graphical Scorecard.
  • Feed the results back into your analysis.

Governance

Govern the development and execution of your strategy effectively:
  • Use a RAID Log, including a Risk Matrix.
  • Manage your Stakeholders.
  • Plan and record Meetings.

Don't rely on ad hoc processes and general-purpose office software for business strategy.

Join the #StratTech Revolution.

Access your projects from anywhere, on any device

Picture: StratNavApp.com on different device forms.

Payment Plans

Standard Premium Enterprise
Price: Choose your currency: 
Free
(forever)
£10 per month (GBP) per user £50 per month (GBP)
Number of projects Up to 3 No limit No limit
Number of users per project Up to 5 No limit No limit
Analysis
  • Business Model Canvas, PESTEL, 5-Forces, 7S, SWOT, Strategy Canvas, Pareto, BCG, Scenarios, Value chain
  • Insight filter
  • Scenario builder
Direction
  • Vision, Mission and Values
  • Goals, Objectives and KPIs
  • KPI Targets
Up to 3 per KPI No limit No limit
  • KPI Actuals
Up to 12 per KPI No limit No limit
  • KPI Correlations
  • Strategy House
Planning: Initiatives, Timeline/Roadmap/Gantt, 3 Horizons, Ansoff Matrix, Approval Stage Gates, RASCI, Scenario and Goal Mapping, Status Reporting
Results: Strategic scorecard
Governance: Stakeholders, Meeting Management, RAID log and Risk Matrix
Search: Your strategy content as well as our blogs about how to use the system and how to develop and execute business strategy Within one project at a time Within one project at a time or across all projects Within one project at a time or across all projects
Personal Calendar and Actions: See all your meetings and actions across all your projects.
Calendar Integrations: Add strategy meetings from StratNavApp.com to your calendar.
  • Google Calendar
  • iCal for Outlook
CRM Integrations: Integrate with your existing CRM system
  • HubSpot
  • ActiveCampaign
Web Clipper: Bookmarklet for snipping content from the web.
(first 3 months only)
LinkedIn Integration: Access stakeholders directly from their Linkedin profiles.
(first 3 months only)
Autosave Interval: Make sure your work is never lost, even if you lose connection. 60 seconds 30 seconds 10 seconds
Generative AI: Let our #StratBot generate suggested content for you to review and edit.
File Vault: Upload and link files and images where they belong. Includes Microsoft SharePoint integration.
API integrations: Connect your existing systems to StratNavApp.com.
MSWord Reports: Generate reports at the click of a button. Standard Template Customisable Template Customisable Template
StratML ouput: Part 1 and Part 2
Support by Zoom
Payment methods Credit card Credit card or UK invoice
StratNavApp.com branded output
Advertising supported (using Google Ads)
(after 3 months)

Standard

Free (forever)

  • Up to 3 projects.
  • Up to 5 users per project.
  • Analysis: Business Model Canvas, PESTEL, 5-Forces, 7S, SWOT, Strategy Canvas, Pareto, BCG, Scenarios, Value chain.
  • Direction: Vision, Mission and Values; Goals, Objectives and KPIs; Up to 3 targets per KPI and up to 12 actuals per KPI.
  • Planning: initiatives, timeine, 3 horizons, approval cycle, RASCI, initiative goal matrix and initiative scenario matrix.
  • Search: within one project at a time.
  • StratML output: parts 1 and 2.
  • Web clipper: bookmarklet for snipping content from the web (first 3 months only).
  • MS-Word reports generate reports at the click of a button. Standard template only.
  • Advertising supported using Google Ads (after 3 months).
Currency: Choose your currency: 

Premium

£10 per month (GBP) per user

Everything in the Standard plan, plus:

  • Unlimited number of projects.
  • Unlimited number of users per project.
  • Analysis: insights fileter and scanario builder.
  • Direction: unlimited KPI targets and actuals. Strategy House.
  • Search: within one project at a time or across all projects.
  • Personal Valendar and Actions: see all your meetings and actoins across all your pojects.
  • Calendar Integrations: add strategy meetings from StratNavApp.com to your calendar for Google Calendar or iCal for Outlook.
  • MS-Word reports: customisable templates.
  • Support by Zoom.
  • Payment methods: Credit card.
  • No advertising support.

Enterprise

£50 per month (GBP) per user

Everything in the Premium plan, plus:

  • File Vault: upload and link files and images where they belowng. Includes Microsoft SharePoint integration.
  • API integrations: connect your existing systems to StratNavApp.com.
  • Generative AI: let our #StratBot generate suggested content for your to review and edit.
  • Payment methods: Credit card or UK invoice.
  • Calculate KPI correlations.

We also offer a range of services providing you with as much or as little extra help as you need.

Used by over 400 organisations in 115 countries.

 #StratBot is thinking...