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Free SWOT template

AI-Powered Platform for Planning and Execution.

  • Easy-to-use drag-and-drop interface
  • Multi-user collaborative
  • Integrates with a full suite of tools for end-to-end strategy development and execution
  • Online guidance and support
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Start with a SWOT. End up with a fully-integrated strategy.

A SWOT Template with a difference

  • Not another passive template in Microsoft Office, Google Docs, Apple iWork, Mural or Miro. They may look good. But they have no idea what a SWOT is, how to do one, or what to do with it.
  • StratNavApp.com understands business strategy, how and why to do a SWOT, and what to do with it next to deliver meaningful results.
  • Easy to export to use in other tools (Word, Powerpoint, etc.)
  • Try it for yourself, and see the difference.
Image of SWOT

Manage all 4 stages of Strategy Development and Execution in one place

Analysis

 Generate strategic insights using the most popular strategy frameworks, such as:
  • Business Model Canvas
  • Customer Proposition Map
  • Lean Canvas
  • The McKinsey 7S Framework
  • PESTEL Analysis
  • Porter's 5 Forces
  • SWOT Analysis
  • The Strategy Canvas
  • The BCG Matrix
  • Value Chain
  • Scenario Development

Direction

 Express your strategy clearly in terms of:
  • Vision, mission and values.
  • Strategic goals, objectives, KPIs and targets in each of the 4 perspectives of the Balanced Scorecard.
  • "Strategy House" communication device.

Planning

 Plan the steps you need to take to execute your strategy:
  • Balance your key initiatives across the 3 Planning Horizons.
  • Plan for growth using Ansoff's Matrix.
  • Manage your initiatives through the evaluation, prioritisation and approval cycle.
  • Agree costs and benefits, relative to your goals.
  • Build your Execution Roadmap with a Gantt View.
  • Map your initiatives against your goals to confirm alignment and completeness.
  • Test your initiatives against your scenarios for robustness.

Results

 Make sure your strategy delivers the intended results, or make adjustments where required.
  • Track your KPIs on a graphical Scorecard.
  • Feed the results back into your analysis.

Governance

 Govern the development and execution of your strategy effectively:
  • Use a RAID Log, including:
    • Risks (and a Risk Matrix)
    • Actions
    • Issues
    • Decisions (including the Strategy Alternative Matrix)
  • Manage your Stakeholders.
  • Plan and record Meetings.

Don't rely on ad hoc processes and general-purpose office software for business strategy.

Join the #StratTech Revolution.

Access your projects from anywhere, on any device

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Payment Plans

Currency: Choose your currency: 

Free
Learn and explore

Free (forever)

Everything in Pro for the first month, and thereafter:

  • Up to 3 projects.
  • Up to 5 users per project.
  • Analysis: Business Model Canvas, Lean Canvas, PESTEL, 5-Forces, 7S, SWOT, Strategy Canvas, Pareto, BCG, Scenarios, Value chain.
  • Direction: Vision, Mission and Values; Goals, Objectives and KPIs; Up to 3 targets and actuals per KPI.
  • Planning: initiatives, timeline, 3 horizons, approval cycle, RASCI, initiative goal matrix and initiative scenario matrix. Financial forecasts for up to 3 initiatives.
  • Strategy Scorecard
  • Stakeholder Management
  • Meeting Manager: with Project Calendar
  • RAID Log: Risks, Actions, Issues and Decisions (including Strategy Alternative Matrix)
  • Search: within one project at a time.
  • StratML output: parts 1 and 2.
  • MS-Word reports: generate reports at the click of a button.
  • Download images: of all models, with watermark.
  • Autosave Interval: 60 seconds.

Starter
Start your journey to success

£10.00 per month (GBP) per user

Everything in the Standard plan, plus:

  • Unlimited number of projects.
  • Unlimited number of users per project.
  • Analysis: insights filter and scenario builder.
  • Direction: unlimited KPI targets and actuals. Strategy House.
  • Planning: financial forecasts for all initiatives
  • Governance: Emergent Approach to Strategy-style Strategy Alternative Matrices
  • Search: within one project at a time or across all projects.
  • Personal Calendar and Actions: see all your meetings and actions across all your pojects.
  • Calendar Integrations: add strategy meetings from StratNavApp.com to your calendar for Google Calendar or iCal for Outlook.
  • MS-Word reports: customisable templates.
  • Download images: of all model without watermark.
  • Upload images: to support your analysis and plans.
  • Web clipper: bookmarklet for snipping content from the web.
  • Generative AI: up to 5 uses per month.
  • Support by Zoom.
  • Payment methods: Credit card or Paypal.
  • Autosave Interval: 30 seconds.

Pro
Everything you need

£50.00 per month (GBP) per user

Everything in the Premium plan, plus:

  • File Vault: upload and link files and images where they belowng. Includes Microsoft SharePoint integration.
  • API integrations: connect your existing systems to StratNavApp.com.
  • Generative AI: let our #StratBot generate suggested content for your to review and edit.
  • Payment methods: Credit card, Paypal or UK invoice.
  • KPIs calculate correlations.
  • MFA: Multi-Factor Authentication.
  • Autosave Interval: 10 seconds.

Enterprise Pricing: Contact us to discuss enterprise pricing for 20 or more users.

We also offer a range of services providing you with as much or as little extra help as you need.

Used by over 400 organisations in 115 countries.

What our customers say:

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Excellent Software - makes strategy simple!
Excellent software for strategists or businesses looking to develop and execute their corporate strategies in the modern world.
The software allows businesses to develop their strategies in a collaborative way and utilise strategic frameworks and tools with ease.

Matthew Hall, Director of Strategy, United Kingdom

Image of David Sierra

The greatest tool for strategists
It’s been an amazing tool to execute strategy for my firm and other firms. The ease of use and the convenience to have everything in one place to execute the firm’s strategy in collaboration with stakeholders is of great value, and to be able to issue and print the strategic plan in a professional layout in seconds is simply great, just to mention some of the many things I’ve found in StratNavApp.com. I’m very satisfied with the service thus far.

David Sierra, Business and Executive Coach, Mexico

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"A very intuitive tool for my students at a masters course for Business Strategy."

Vassilios Peristeras, Assistant Professor at International Hellenic University

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