StratNavApp - Free SWOT template

Free SWOT template

Easy-to-use drag-and-drop interface
Multi-user collaborative
Integrates with a full suite of tools for end-to-end strategy development and execution
Online guidance and support

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Start with a SWOT. End up with a fully-integrated strategy.

A SWOT Template with a difference

Not another passive template in Microsoft Office, Google Docs, Apple iWork, Mural or Miro. They may look good. But they have no idea what a SWOT is, how to do one, or what to do with it.
StratNavApp.com understands business strategy, how and why to do a SWOT, and what to do with it next to deliver meaningful results.
Try it for yourself, and see the difference.

Manage all 4 stages of Strategy Development and Execution in one place

Analysis

Generate strategic insights using the most popular strategy frameworks, such as:

Business Model Canvas
Value Proposition Canvas
Lean Canvas
The McKinsey 7S Framework
PESTEL Analysis
Porter's 5 Forces
SWOT Analysis
The Strategy Canvas
The BCG Matrix
Value Chain
Scenario Development

Direction

Express your strategy clearly in terms of:

Vision, mission and values.
Strategic goals, objectives, KPIs and targets in each of the 4 perspectives of the Balanced Scorecard.
"Strategy House" communication device.

Planning

Plan the steps you need to take to execute your strategy:

Balance your key initiatives across the 3 Planning Horizons.
Plan for growth using Ansoff's Matrix.
Manage your initiatives through the evaluation, prioritisation and approval cycle.
Agree costs and benefits, relative to your goals.
Build your Execution Roadmap with a Gantt View.
Map your initiatives against your goals to confirm alignment and completeness.
Test your initiatives against your scenarios for robustness.

Results

Make sure your strategy delivers the intended results, or make adjustments where required.

Track your KPIs on a graphical Scorecard.
Feed the results back into your analysis.

Governance

Govern the development and execution of your strategy effectively:

Use a RAID Log, including a Risk Matrix.
Manage your Stakeholders.
Plan and record Meetings.

Join the #StratTech Revolution.

Access your projects from anywhere, on any device

Picture: StratNavApp.com on different device forms.

Payment Plans

	Standard	Premium	Enterprise
Price: Choose your currency: $ USD £ GBP € EUR	Free (forever)	£10 per month (GBP) per user	£50 per month (GBP)
Number of projects	Up to 3	No limit	No limit
Number of users per project	Up to 5	No limit	No limit
Analysis
Business Model Canvas, PESTEL, 5-Forces, 7S, SWOT, Strategy Canvas, Pareto, BCG, Scenarios, Value chain
Insight filter
Scenario builder
Direction
Vision, Mission and Values
Goals, Objectives and KPIs
KPI Targets	Up to 3 per KPI	No limit	No limit
KPI Actuals	Up to 12 per KPI	No limit	No limit
KPI Correlations
Strategy House
Planning: Initiatives, Timeline/Roadmap/Gantt, 3 Horizons, Ansoff Matrix, Approval Stage Gates, RASCI, Scenario and Goal Mapping, Status Reporting
Results: Strategic scorecard
Governance: Stakeholders, Meeting Management, RAID log and Risk Matrix
Search: Your strategy content as well as our blogs about how to use the system and how to develop and execute business strategy	Within one project at a time	Within one project at a time or across all projects	Within one project at a time or across all projects
Personal Calendar and Actions: See all your meetings and actions across all your projects.
Calendar Integrations: Add strategy meetings from StratNavApp.com to your calendar. Google Calendar iCal for Outlook
CRM Integrations: Integrate with your existing CRM system HubSpot ActiveCampaign
Web Clipper: Bookmarklet for snipping content from the web.	(first 3 months only)
LinkedIn Integration: Access stakeholders directly from their Linkedin profiles.	(first 3 months only)
Autosave Interval: Make sure your work is never lost, even if you lose connection.	60 seconds	30 seconds	10 seconds
Generative AI: Let our #StratBot generate suggested content for you to review and edit.
File Vault: Upload and link files and images where they belong. Includes Microsoft SharePoint integration.
API integrations: Connect your existing systems to StratNavApp.com.
MSWord Reports: Generate reports at the click of a button.	Standard Template	Customisable Template	Customisable Template
StratML ouput: Part 1 and Part 2
Support by Zoom
Payment methods		Credit card	Credit card or UK invoice
StratNavApp.com branded output
Advertising supported (using Google Ads)	(after 3 months)
	Register Now	Subscribe Now	Subscribe Now

Standard

Free (forever)

Up to 3 projects.
Up to 5 users per project.
Analysis: Business Model Canvas, PESTEL, 5-Forces, 7S, SWOT, Strategy Canvas, Pareto, BCG, Scenarios, Value chain.
Direction: Vision, Mission and Values; Goals, Objectives and KPIs; Up to 3 targets per KPI and up to 12 actuals per KPI.
Planning: initiatives, timeine, 3 horizons, approval cycle, RASCI, initiative goal matrix and initiative scenario matrix.
Search: within one project at a time.
StratML output: parts 1 and 2.
Web clipper: bookmarklet for snipping content from the web (first 3 months only).
MS-Word reports generate reports at the click of a button. Standard template only.
Advertising supported using Google Ads (after 3 months).

Currency: Choose your currency:

$ USD £ GBP € EUR

Premium

£10 per month (GBP) per user

Everything in the Standard plan, plus:

Unlimited number of projects.
Unlimited number of users per project.
Analysis: insights fileter and scanario builder.
Direction: unlimited KPI targets and actuals. Strategy House.
Search: within one project at a time or across all projects.
Personal Valendar and Actions: see all your meetings and actoins across all your pojects.
Calendar Integrations: add strategy meetings from StratNavApp.com to your calendar for Google Calendar or iCal for Outlook.
MS-Word reports: customisable templates.
Support by Zoom.
Payment methods: Credit card.
No advertising support.

Enterprise

£50 per month (GBP) per user

Everything in the Premium plan, plus:

File Vault: upload and link files and images where they belowng. Includes Microsoft SharePoint integration.
API integrations: connect your existing systems to StratNavApp.com.
Generative AI: let our #StratBot generate suggested content for your to review and edit.
Payment methods: Credit card or UK invoice.
Calculate KPI correlations.

We also offer a range of services providing you with as much or as little extra help as you need.

Used by over 400 organisations in 115 countries.

What our customers say

Excellent Software - makes strategy simple!
Excellent software for strategists or businesses looking to develop and execute their corporate strategies in the modern world.
The software allows businesses to develop their strategies in a collaborative way and utilise strategic frameworks and tools with ease.

Matthew Hall, Director of Strategy, United Kingdom

The greatest tool for strategists
It’s been an amazing tool to execute strategy for my firm and other firms. The ease of use and the convenience to have everything in one place to execute the firm’s strategy in collaboration with stakeholders is of great value, and to be able to issue and print the strategic plan in a professional layout in seconds is simply great, just to mention some of the many things I’ve found in StratNavApp.com. I’m very satisfied with the service thus far.

David Sierra, Business and Executive Coach, Mexico

"A very intuitive tool for my students at a masters course for Business Strategy."

Vassilios Peristeras, Assistant Professor at International Hellenic University