Start your business with provides everything you need to take your startup from its initial idea to a thriving business.

Unfortunately, most startups fail. Data from many regions shows that 80% of customers are no longer on the company's register after 5 years.

Follow this simple 3-phase approach to increase your chances of success.

PHASE 1: Pre-launch

Before you start building - let alone launching - your startup, you want to do as much as you can to validate that your business will be a success.

  1. Build your Business Model Canvas and Value Proposition Canvas:
    1. Identify everything you need to do to turn your product idea into a business idea that satisfies real customer needs.
    2. Our introductory video will show you exactly how.
  2. Share it with your co-founder, mentor or other trusted advisers:
    1. Let them provide you with feedback directly in the tool.
    2. Alert them to changes you make in response to their feedback.
  3. Validate your business idea:
    1. Plan and execute all the things you need to do to confirm that your business meets a real customer need in a profitable and sustainable way.
    2. Identify potential customers and suppliers, and add them to the customer segments and key partner categories on your Business Model Canvas.
    3. Plan, execute and record the outcome of customer interviews with's meeting manager.
  4. Rinse and repeat the above steps until you're ready to start building.
    1. Our integrated meta-model will help you ensure everything remains consistent as you make changes.

PHASE 2 - Build

  1. Build your business:
    1. Plan everything you need to do to transform your business from idea into reality.
    2. Allocate tasks to different people as your business grows.
    3. Track progress and get alerts when things aren't going to plan with's Status Report.
  2. Adjust your plans as you learn more:
    1. Again, our integrated model will help you ensure everything remains consistent as you make changes.

PHASE 3 - Post-launch

  1. Watch your business grow from strength to strength:
    1. Build a strategic scorecard so that you can monitor the uniquely important metrics for your business in one convenient place.
    2. Our purpose-designed format will make it easier for you to spot issues early.
  2. Evolve your business as the world changes around it:
    1. Your business may work now, but the world will change and you'll need to change with it.
    2. Monitor important trends and understand their impact on your business.
    3. Evolve your business in a controlled way.

If any part of this text is not clear to you, please contact our support team for assistance.

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